Description: We produced a TV commercial for JR East’s Kyun Pass. Assuming it would also be shown on large digital displays in Tokyo and other areas, we made the text larger to enhance visibility and impact. While keeping the elements simple so the information is easy to understand, we created a video that is enjoyable to watch and leaves a positive impression. We also sprinkled the heart logo throughout various parts of the video to make the brand image of “Kyun Pass = heart” easier to remember.

PV / Direction, Produce & Sound Produce

Description: With the motto, “Bringing the joy of living with dogs and cats to as many people as possible,” PetShop Coo&RIKU operates more than 170 stores nationwide. LIGHT THE WAY Inc. was in charge of directing and creating the moving images for Coo&RIKU’s PR video, “Free Delivery.” Through emotional animated expression, the video conveys an understanding of the service and highlights its appeal. PetShop Coo&RIKU https://www.pet-coo.com/