PV / Directioin / Produce

Production of the opening movie for a virtual fashion show created through a collaboration between contemporary artist Luyang and Chinese sportswear brand Li-Ning. Side logo movies for the virtual fashion show and environmental map data for the VR space were also created. Created using Cinema4D and Marvelous Designer

A man immersed in delight. Having seen not only his own “outside” but also his “inside,” he was freed from anxiety and fear toward an unfathomable beauty, and was immersed in delight. The beauty he saw then was something grand and endlessly expansive, like the universe; he was like a cherry tree towering in the “outside,” nourished by the various things within, through the veins spread throughout his whole body. In contrast to the outside world that can only be seen through the eyes captured by a lens, CG (the beautiful thing he saw) is expressed as another world within the body, yet different from reality; this video uses pixelated animation made from live action and 3DCG.

んoon (hoon) formed in 2014, starting as an instrumental lineup of harp, bass, and keyboards. Since 2016, vocals and percussion were added, and the band reached its current formation. The band name comes from “fūn,” a Japanese onomatopoeia expressing surprise or indifference. (Its pronunciation accent, however, is the same as that of “fūun,” meaning misfortune.) For the spelling, the initial letter of “hoon” is rendered with the hiragana character “ん.” Their sound and wording are assembled through sessions, with each member bringing in ideas as they come to mind. They do not especially focus on any particular context in relation to genre, but they try to avoid the cultural rootedness inherent in the timbre of each instrument as much as possible. In their instrumental period, they aimed for intricate, gear-like ensemble interplay starting from prog and jazz, but with the addition of vocalist JC, their musical flexibility exploded. JC’s hyper-mellow whispers gently bind together the serious instrumentalists’ odd time signatures and key changes.