TOP

2D animationAdvertisementAnimationCMMotion graphicsPixel ArtPromotionPVWeb CM

Audio-Technica / SOUND BURGER (AT-SB727)

2023

00:00:43
Audio-Technica / SOUND BURGER (AT-SB727)
Director / Designer: Takafumi Matsunaga
Producer: Ko Yamamoto
Line Producer: Tatsuya Inukai (HATCH)
Production Manager: Go Ichikawa (HATCH)

DOP / Photographer: Toshio Ohno
Lighting / Gaffer: Isao Amano
Production Design / Props: Agnes Nata
Stylist: Leonard Arceo
Hair / Make-up: Mao Dooley

Pixel Animation: EXCALIBUR
Music / Sound Design: TORIENA
Color Grading: Yukino Kobayashi (Artone Film)

Agency: AKQA
I was in charge of the pixel animation for the promotional video for Audio-Technica’s record player “SOUND BURGER,” directed and produced by the visual design studio WOW, which is based in Tokyo, Sendai, London, and San Francisco. This is a promotional video for a new color version released in 2023, following the model’s revival in 2022 after about 40 years. Under the communication message “SAVE THE VINYLS,” the story unfolds as SOUND BURGER, which first appeared in the 1980s, travels through time to return to the present day in order to save records that are no longer being listened to. The music was produced by music producer TORIENA.

People

T Takafumi Matsunaga unverified Director / Designer K Ko Yamamoto unverified Producer T Tatsuya Inukai unverified Producer G Go Ichikawa unverified PM T Toshio Ohno unverified Cinematographer / Photographer I Isao Amano unverified Lighting A Agnes Nata unverified Production Designer / Props L Leonard Arceo unverified Stylist M Mao Dooley unverified Hair / Makeup T TORIENA unverified Pixel Animator / Music / Sound Designer Y Yukino Kobayashi unverified Colorist

Other Works by エクスカリバー（EXCALIBUR）

NEW GAME+ II / Six Realms of Ex-Existence - 映像作家: excalibur
2D animationAnimationArt workImageMotion graphicsOriginalPixel Art

NEW GAME+ II / Six Realms of Ex-Existence

2023, 2025
Only Image
This work takes the Six Realms paintings as its theme, suggesting an exploration of the world in the present day. In the Six Realms paintings, we can move between a fragmented world only through reincarnation, but in today’s society, where virtual reality coexists with us, we can become the protagonist again and again and go anywhere. It was presented as one work in “NEW GAME+ II,” which depicts adventures on the platform of the nation-state, now an obsolete concept.
Famous Places of Paris (Paris Landmark Map) - 映像作家: excalibur
2D animationAnimationArt workImageInstallationMotion graphicsOriginalPixel ArtSignage

Famous Places of Paris (Paris Landmark Map)

2022
00:03:38
This work was created for an exhibition at “La Samaritaine,” a long-established Parisian department store founded in 1869. Taking the Zen phrase “Fūkō Hibi Arata” as its keyword, and with the theme of the ever-shifting everyday in reality and the virtual, it was presented as a symbolic work for an exhibition that reinterprets Art Nouveau in the present day. The peacock depicted here is based on an Art Nouveau fresco painted across the entire uppermost level of the atrium at La Samaritaine. Through “raster scroll,” a technique used in side-scrolling video games, it was transformed into an animation of pixelated nature in which no frame is ever the same. It presents the beauty of a new nature in the contemporary world where reality and the virtual overlap, as well as a new abundance for humankind that lives in harmony with it. The pixelated plants may wither, yet they bloom with new flowers.

Explore 2D animation

Geek Pictures Produce Work - 映像作家: geekpictures
CMMusic videoPromotionPVTV-CMWeb CMWeb movie

Geek Pictures Produce Work

2020, 2021, 2022
Only Image
Web Movie “GEEK PICTURES × YUI KAMIJI / YUI KAMIJI ROAD TO PARIS 2024 / Ready,” (2022), TV Commercial / Web Movie “GMO Click Securities / GMO Click Securities Short Movie / New Life is … The Movie” (2022), TV Commercial “McDonald’s Japan / Yoru Mac Store Manager / Double Burger” (2022), Web Movie “Sakai Slash / sacai / sacai 2022 men’s Autumn & Winter collection, 2022 Pre Autumn collection” (2022), TV Commercial “SoftBank / SoftBank / Is 5G Doraemon? 5G Forecasting Drummy, Kanto” (2021), TV Commercial “Suntory Communications / BOSS / Alien Jones Orchestra” (2021), TV Commercial “UNIQLO / UNIQLO 2021 Fall/Winter / LifeWear Subway (MEN Jeans)” (2021), TV Commercial “Unilever Japan Customer Marketing / Lux Super Rich Shine / The one who encourages me is me.” (2021), Music Video “Universal Music / Tokyo Jihen Teaser Video / MUSIC” (2021), Music Video “Hiroji Miyamoto × Kazutoshi Sakurai organized by ap bank / Tokyo Concerto” (2021), Drama “Shita Jōkankei” (2021), Music Video “Yoshimoto Kogyo / Lady Gaga ‘Rain On Me with Ariana Grande’ Official Parody” (2020)
GALDE'rLa "Scars and Honey" [Official Music Video] - 映像作家: MimicryMeta
2D animation3DCGMusic video

GALDE'rLa "Scars and Honey" [Official Music Video]

2021
00:03:24
A film work that mixes theater and animation. It depicts the tragic story of a man and a woman who miss each other and are never rewarded, from the audience’s perspective. By deliberately incorporating set changes that theater does not usually like to show, and theatrical staging that would be considered cheap in animation, the work was created with a viewing experience unlike any other in mind.