WOW participated in the BLUE OCEAN DOME at Expo 2025 Osaka, Kansai. At this pavilion, where visitors can learn about the sustainable use of marine resources and the protection of marine ecosystems, WOW was responsible for the direction and production of the video content. BLUE OCEAN DOME consists of three spaces under the theme of “the revival of the ocean.” It includes an installation expressing the spectrum of water, a video installation depicting the miracles and crises of Earth as the planet of water, and a space that presents a path toward restoring the ocean through documentary footage. WOW developed a hemispherical LED visual device about 10 meters in diameter together with Azlab. Through this one-of-a-kind, ultra-high-definition giant hemispherical LED screen, it brought Earth as seen from space to life. —The beautiful Earth, a miraculous water planet, is on the verge of being gravely damaged by human activity. This work depicts the ocean, where the brilliance of the chain of life and pollution progress simultaneously, across a range of scales from a vast view like looking at Earth from space to the cellular level. By fusing realistic depictions so true to life they could be mistaken for the real thing with dreamlike imagination, the piece sought to create an audiovisual experience as a “device for transforming consciousness” that appeals to the senses of visitors. The footage, supervised after fieldwork in biologically diverse marine areas and by the Japan Agency for Marine-Earth Science and Technology, vividly portrays everything from vibrant life to the realities of marine pollution through the meticulously crafted 3DCG for which WOW is known. In addition, Hatis Noit’s voice, resonating as if with the voices of all beings living in the sea, gave the imagery multidimensional depth. The hemispherical screen, covered by a parabolic cover, was precisely designed down to the number and arrangement of its supports, realizing two distortion-free curved surfaces. For the parabolic cover serving as the backdrop for the LED screen, a special paint that appears darker than black by absorbing light was used. A smooth base finish achieved through plasterwork and painstaking hand-applied painting created a jet-black screening space. The hemispherical screen itself was fabricated by hand, one small panel at a time. This ultra-high-definition display, with approximately 160,000 LED chips arranged at a 2.5 mm pitch, supported the overwhelming visual experience.

We created the music video for ano feat. Ikuta Lilas’ “Zetzetzetzettai Seiiki.”

Directed the visual presentation for ANTEPRIMA’s Fall-Winter 2024-25 Collection, unveiled at Milan Fashion Week. The collection’s theme of “cyberpunk” futuristic aesthetics and the brand’s philosophy of “universal elegance” were brought to life through a series of monitors installed along the runway.

About the Work WOW presented its new art installation, Urban Reflection, at the Clock Tower, a symbol of Hong Kong, from November 8 to 19. Created in collaboration with the local creative agency Way of Difference for ART TECH PARK, a special section of JUMPSTARTER 2023 Tech by the Harbour, a tech startup event held in Hong Kong, the work visually expresses the city’s energy and diversity by symbolically depicting the growth of a city where East and West, urban life and nature, and different races and cultures merge. In a fountain pool with a 27.2 m × 5.4 m water surface, 42 two-sided LED displays approximately 4 meters high and 76 mirrors were installed. As a result, images of Victoria Harbour and skyscrapers were projected, beautifully blending Hong Kong’s neon lights with the radiance of its architecture. Against the backdrop of the skyscrapers stretching across the opposite shore, viewers were immersed in a world where the images on the LED displays were repeatedly reflected by water and mirrors. The installation visually conveyed Hong Kong’s energy and diversity while offering a vision for the future.

The AR game “Overbeast,” powered by VERIZON’s 5G network, launched in the U.S. in spring 2023. WOW was responsible for the character design, modeling, and animation of the beasts featured in the game. By leveraging 5G pixel streaming, the project aimed to deliver a grander, more vivid visual experience than had previously been possible with AR. Based on the concept of “kings of each animal kingdom with special abilities,” the beasts were designed in both juvenile and adult forms. Various simulations were used to emphasize each creature’s individuality, bringing them to life as dynamic beings. In addition, while the animation speed was slowed down to make the beasts feel massive, battle actions were made quick, creating a sense of both realistic scale and unreal speed to heighten immersion and realism in the game world. OVERBEAST: https://www.overbeast.world/

I was in charge of the pixel animation for the promotional video for Audio-Technica’s record player “SOUND BURGER,” directed and produced by the visual design studio WOW, which is based in Tokyo, Sendai, London, and San Francisco. This is a promotional video for a new color version released in 2023, following the model’s revival in 2022 after about 40 years. Under the communication message “SAVE THE VINYLS,” the story unfolds as SOUND BURGER, which first appeared in the 1980s, travels through time to return to the present day in order to save records that are no longer being listened to. The music was produced by music producer TORIENA.

Produced the music video for “Oblivion,” a new track by Ummet Ozcan, an EDM producer/DJ based in the Netherlands. To capture the song’s eerie atmosphere, the video was created around the theme of “the human body as pattern.”

WOW was responsible for the planning, direction, and production of a permanent installation to be installed in the outdoor plaza, Sunken Square, of The MixC, a massive shopping mall in Shanghai. The installation consists of 20 towers, each approximately 2.3 meters tall, with glass tiled over LED, spanning more than 10 meters in width. It was placed within the existing overflow structure in the plaza so that it would harmonize with the environment. There are two types of presentation, themed around natural phenomena and Shanghai’s nightscape, and the projected images repeatedly reflect and refract through the glass. Like a landscape of nature in constant transformation, the appearance of the work continually changes depending on the surrounding environment and the viewer’s position. Video works are often considered best when they are high-resolution and have a clearly defined beginning and end within a fixed timeline. However, this work was born from the idea that human imagination may possess infinite resolution and an infinite timeline. When you carefully observe the rippling surface of water or the bottom of a river, you seem to see reflected images of the surrounding scenery repeatedly forming and falling apart, creating a mysterious sensation as if you were seeing abstract and representational landscapes over and over again. Based on such an experience, this work expresses, through a visual interpretation, the distinctive scenery created by the properties of light—reflection and refraction.

About the work A man trudges through the same place again and again in a dim wasteland, as if dragging his weary body behind him. His doubles, replicated like afterimages, drift through the air, forming a huge mass that hovers over his head. On the ground, tentacles cling to him as if to hinder his steps. Before long, the man collapses to the ground and sinks into a mental realm. A visual work that depicts modern people, constantly exposed to information and living alongside complex human relationships, in an unfamiliar brilliance. The contours and boundaries of the self, shaped by self-awareness, waver, mutate, and dissolve. It portrays human beings living through this cycle. Directed and produced by the unit of Ryo Kitabatake and Takuma Sasaki, winners of Best of Stash and the Telly Award Gold. Filmed at Dimension Studio in London using the latest volumetric imaging technology, with music by Max Cooper. Max Cooper How many artists over the past decade have, like Max Cooper, reexamined and expanded the relationship between electronic music, visual art, technology, and science? Through collaborations with artists and institutions across disciplines, including the Barbican Centre, Zaha Hadid Architects, and Dolby Atmos, Cooper works with a mixed-media approach to create immersive installations, psychoacoustics, visual art, and electronic music. Max Cooper▶ maxcooper.net/ Dimension Studio Dimension Studio is a London studio that provides innovative volumetric and real-time production for creating next-generation virtual production, digital humans, and XR content. With production studios based in the UK and the US, as well as mobile environments operating around the world, it is committed to bringing the virtual entertainment of the future to life. Dimension Studio▶ dimensionstudio.co/

Directed and planned the music video for DJ Shadow's new track "Slingblade." Based on the track's decadent and mysterious atmosphere, the story and visuals were designed accordingly. By adopting an approach that differs from the conventional one and reducing ambiguity to expression, the piece was completed with an organic and distinctive visual style.

KITCHEN & COMPANY, MIKATA, and WOW collaborated on the Teijin Group’s 100th anniversary project. Looking toward the next 100 years, they declared “FUTURE NAVIGATION” as a global message shared around the world. At the same time, they launched the “THINK HUMAN PROJECT” to explore ways to improve the future quality of life for people through nine experimental projects. WOW was responsible for directing and producing the TV commercial and OOH campaign for the “FUTURE NAVIGATION” declaration. To express a project that reexamines humanity from multiple perspectives, the visuals and story were built around the idea of reducing human beings to an unknown entity. What separates humans from objects? How should humans interact with their environment? What does it mean for human beings to live as human beings? Through a variety of angles and forms of expression, this work confronts these questions, which have no clear answers. By boldly yet delicately transforming sensitive motifs, it aimed to create a uniquely beautiful yet poisonous world.

DJ Shadowのニュートラック「Slingblade」のMVの企画・演出を担当。 退廃的で神秘的なトラックのイメージをもとに、ストーリーとビジュアルを設計。通常とは異なる、曖昧さを表現に還元するアプローチで制作したことにより、有機的かつ個性的なビジュアルに仕上げた。

J’adoreキャンペーンのスピンオフとしてArtist Filmの企画・演出・制作を担当。Romain Gavrasがディレクターを務めたメインフィルムの世界観を踏襲し、ハマムの装飾、湿気、光、きらめきを抽象的に再構築し、 J’adore が新しく生まれ変わる様子をグラフィカルに描いた。

J’adoreキャンペーンのスピンオフとしてArtist Filmの企画・演出・制作を担当。Romain Gavrasがディレクターを務めたメインフィルムの世界観を踏襲し、ハマムの装飾、湿気、光、きらめきを抽象的に再構築し、 J’adore が新しく生まれ変わる様子をグラフィカルに描いた。

KITCHEN&COMPANY、MIKATA、WOWのコラボによる帝人グループ100周年プロジェクト。次の100年を見据え、全世界共通のグローバルメッセージとして「FUTURE NAVIGATION」を宣言。同時に「THINK HUMAN PROJECT」を立ち上げ、9つの実験的なプロジェクトを通して「人の未来のQOL向上」を模索する。 WOWは、「FUTURE NAVIGATION」宣言篇のTVCMとOOHの演出・制作を担当。 人間を多角的に見つめ直すというプロジェクトを表現するために、人間を未知なる存在へと還元するという発想でビジュアルとストーリーを構築した。人間とモノを分かつものは何か。人間はどう環境と交わるべきか。人間が人間らしく生きるとはどういうことか。様々な切り口と表現で、その明確な答えの無い問いに挑戦した作品。センシティブなモチーフを大胆かつ繊細に変容させ、美しくも毒のある独特の世界を目指した。 帝人100周年website 100.teijin.co.jp/