Description: We were responsible for directing and CG moving image (motion graphics) for a concept video on “parking lot subleasing,” provided by Azoom Co., Ltd., a TSE Mothers-listed company. Using infographics, the video clearly explains why subleasing is beneficial, what subleasing is, why Azoom’s subleasing stands out among the many companies available, and the steps from how it works to actual implementation. If your parking lot has vacant spaces because they are not filled by residents, or if vacancies are expected in the future, we hope you will consider making use of “parking lot subleasing” instead of leaving them as they are.

This video was produced for SONY’s new Xperia model, the Xperia 5 V. Along with the request to depict the experience delivered by the new Xperia’s high-performance camera, it was also expected to be looped on an actual device in stores. To prevent screen burn-in, we needed to take measures such as reducing brightness and keeping the image constantly in motion so as not to place stress on specific pixels on the display. Based on that, we proposed a concept in which the screen keeps scrolling continuously. Since this was a video for smartphones, we determined that vertical scrolling would be particularly effective, and to minimize stress on specific pixels as much as possible, we incorporated techniques such as sliding vertical lines horizontally when using them, and using diagonal lines whenever possible. #motiongraphics #motiondesign #design #edit #direction #artdirection #layout #2d #ad #advertisement #flatdesign #flat #animation #brand #movinglogo #movie #image #pr #promotion #pv #vp #モーショングラフィックス #アニメーション #モーションデザイン #モーション #編集 #ディレクション #アートディレクション #イラスト #フラットデザイン #平面 #広告 #アニメ #ブランド #コマーシャル #モーションロゴ #サウンドロゴ #映像 #ムービー #プロモーション #1930 #イチキューサンゼロ #石黒翔 #ishiguro #shoh #ishiguroshoh