Product promotion video production using 3DCG

I aimed to create visuals that, through motion, bring out the energy of the music and design, along with the images from the film footage shot by the director, while making them feel darker and more beautiful, leaving a stronger impression through the composition of each shot.

Description: Set against Wakayama’s profound history and magnificent natural scenery, this 30-minute audiovisual installation explores the theme of “mixing and binding” — the fusion of different religions and genres, as seen in shinbutsu-shūgō. It offers a visual and musical experience projected onto eight totems, each 4 meters high, evoking the towering ancient trees of Kishu, and reflects Wakayama’s “spirit of tolerance” found in places such as Koyasan, the Kumano Sanzan, and in the thought of Minakata Kumagusu. Drawing inspiration from the Kumano pilgrimage, the work portrays Wakayama’s character — its acceptance and coexistence beyond differences in religion, social status, nationality, and ideology — as a journey through future, past, present, and once again into the future. This journey is an experience of “rebirth,” a space where Japanese tradition and digital expression, the real and the virtual, the West and the East intersect, reflecting the spirit of shinbutsu-shūgō.
There, Minakata Kumagusu’s belief that “truth lies in between the two” comes alive. Drawing inspiration from the Kumano pilgrimage, the work portrays Wakayama’s character — its acceptance and coexistence beyond differences in religion, social status, nationality, and ideology — as a “journey of rebirth” through future, past, present, and once again into the future. Symbolic order of the Kumano pilgrimage and its blessings Kumano Hongu Taisha — Future Kumano Hayatama Taisha — Past Kumano Nachi Taisha — Present Kumano Hongu Taisha (Return) — Future / Rebirth The video installation is composed of these four parts. 01. FUTURE The opening moment where anticipation and spirituality intersect.
Through flickering light, pulses, and shifting colors, it depicts a world on the verge of creation. 02. PAST A journey into the origins of Wakayama.
Tracing the land’s deep memories through historical elements such as volcanic activity, nature, and mandala scrolls. 03. PRESENT A chapter that moves through the diverse landscapes that could be called the hundred views of Wakayama.
It captures the culture, daily life, and beauty alive in modern Wakayama. 04. FUTURE / RESURRECTION A dreamlike finale centered on the theme of “rebirth” leading into the future, using reverse-playback imagery.
As a symbol that transcends the boundaries of religion, gender, and nationality, totems appear and visually embody the “spirit of tolerance.” About the event movie The five great elements of esoteric Buddhism at Koyasan — fire, water, wind, void, and earth — are translated into visual expression,
making visible the flow by which they merge to form the universe.
It conveys the spiritual depth of Wakayama in a visual and sensory way. What does “Mixing, Binding.” mean? The word “musu,” found in Takamimusubi-no-Kami and Kamimusubi-no-Kami, two of the three creator deities in Japanese mythology,
means “to give birth” or “to produce,” and represents the power to generate new life and relationships.
As seen in words such as musuko and musume,
“musu” has long been a core concept in Japanese, meaning “generation” and “bonding.” Shimenawa and shide, seen at shrines and sacred sites, are symbols of “binding” that sanctify space and invite the gods. We chose this “musu (Musubu)” as the theme of this work because it is a word that symbolizes the spirit of Wakayama, which has passed down Japan’s oldest culture to the present day.

I directed a promotional video using Subaru Tecnica International’s Nürburgring-spec car. It was driven by SUBARU’s race driver Takuto Iguchi, and his speed range was beyond what I had expected; I remember the camera car having to run at an exceptionally high speed during filming. Also, as you may be able to tell from the footage, even when the car changed, he passed through the same line on every lap, which made switching between vehicles extremely easy, and I believe this work was made possible by the combined strength of a true professional driver.