We were responsible for the direction, design, and editing of the concept movie for “MotionBoard,” the business intelligence tool provided by WingArc 1st. The new version of “MotionBoard,” equipped with generative AI, makes analysis and board creation more intuitive and has evolved significantly in usability, enabling not only engineers but also frontline staff to develop business applications and leverage data in-house with greater ease. In the video, we depict data spreading through an abstract world and being handled with light, effortless operations, expressing its freedom of use and sense of innovation. Furthermore, by using soft colors and a friendly tone, we soften the rigid and difficult image often associated with BI tools, creating an impression that is approachable and easy for anyone to use.

In conjunction with the launch of Kurashiki Kako Co., Ltd.’s new corporate brand, “KURATECA,” we were responsible for the direction, design, and editing of the brand concept film. Kurashiki Kako provides products that support comfortable and safe living, leveraging its vibration and anti-vibration technologies used across a wide range of fields. By visualizing this invisible vibration control technology through live-action footage and animation, we created a film that conveys the company’s solid, life-integrated technology and helps support its outreach to the world.