Description: We were responsible for planning, directing, designing, and editing the promotional video for “KUUMA STYRO,” a next-generation sauna offered by KUUMA Inc. “KUUMA STYRO,” characterized by its special foam material and high design quality, adapts to any environment and offers a free, personalized sauna experience. Through powerful and innovative visuals, we portrayed a new era of saunas that overturns conventional sauna conventions.

Projection mapping held at Kanegasaki Green Space in Tsuruga City, Fukui Prefecture.

We produced our own brand film to convey LIGHT THE WAY’s passion for creativity. We emotionally and clearly presented a message that is difficult to express with a single visual: our desire to co-create new value and phenomena with our clients. This work incorporates not only 2D, but also a great deal of 3D graphics and animation. It has become a piece that expands the range of options we can offer, proposing a variety of expressive approaches to everyone.

Description: We were responsible for directing and creating the CG moving image (motion graphics) for Disco Corporation’s corporate commercial videos: the Kiru Experiment “Blade Dicing” edition, the Kezuru Experiment “Grinding” edition, the Migaku Experiment “Polishing” edition, and the Kiru Experiment “Laser Dicing” edition. Disco continues to support the manufacturing of semiconductors, which are indispensable to modern society, with its advanced technological capabilities. Using Disco’s unique technologies of “cutting,” “grinding,” and “polishing,” we created scenes that process familiar everyday objects so that the sophistication of its technology and the sense of wonder it inspires can be conveyed more clearly. Through this video, we hope viewers will become interested in Disco’s products, and at the same time gain a sense of the atmosphere and corporate culture of the people who work there. This introduction is for the Kiru Experiment “Blade Dicing” edition. The other videos can be viewed on Disco Corporation’s YouTube channel. https://www.youtube.com/@user-sd7se9cl2y

Explanation: We were responsible for directing and creating the CG moving images for the promotional video for Cool One Cough Suppressant GX Plus, sold by Kyorin Pharmaceutical. While clearly conveying the product’s benefits, we aimed for a humorous presentation that would encourage as many people as possible to take an interest in a medicine that can sometimes feel somewhat serious. By incorporating a dotted texture treatment into the illustrations, we created a striking visual world that evokes classic RPGs. We would be delighted if this video helps many people learn about the product.

I was responsible for directing and editing the promotional video for CUBERU, a sauna enclosure sold by Ueda Shokai Co., Ltd. CUBERU is a new sauna enclosure created using the concrete product manufacturing technology that Ueda Shokai has cultivated over many years. It combines the high design quality, durability, and heat-retention properties of concrete, delivering a new sauna experience. For this video, we used many shots that convey the solid, concrete-like character of the product, and we aimed to better highlight its strong sense of design. In addition, to convey a comfortable sauna experience through the model, we paid close attention to the composition, gestures, and camera work during filming. Through this video, we hope to share the appeal of the new sauna experience that CUBERU offers.

LIGHT THE WAY Inc. created the CG moving image (motion graphics) for the promotional video introducing avex’s member ID service, “+ID.” +ID is a convenient service that lets users access avex’s various offerings—such as ticket purchases, merchandise sales, and fan clubs—all with a single ID. The piece was designed with crisp, dynamic motion so that the information is easy to follow at a good pace and the animation feels smooth and pleasant to watch.

To communicate the potential of TraISARE and the future of transportation envisioned by MaaS Tech Japan, LIGHT THE WAY Inc. handled the direction and CG moving images (motion graphics) for the “TraISARE Concept Movie.” TraISARE is an integrated mobility information data platform that seamlessly shares, analyzes, and predicts a wide range of transportation data, including railways, buses, taxis, and airplanes.

Description: With the motto, “Bringing the joy of living with dogs and cats to as many people as possible,” PetShop Coo&RIKU operates more than 170 stores nationwide. LIGHT THE WAY Inc. was in charge of directing and creating the moving images for Coo&RIKU’s PR video, “Free Delivery.” Through emotional animated expression, the video conveys an understanding of the service and highlights its appeal. PetShop Coo&RIKU https://www.pet-coo.com/

We produced a concept video for the “Victor EXOFIELD Theater System” headphones, which are equipped with a proprietary home theater audio system. Our company was responsible for the direction and moving images. We believe “EXOFIELD” is a high-quality sound system ideal for enjoying entertainment at home.