Yurika Mitsumori

Yurika Mitsumori

unverified

Credited on 18 works from 2018 to 2026. Main genres: Animation, Motion graphics, Promotion.

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Animator Editor Motion Designer VFX
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Work

The Pokémon Company, Creatures Inc. | Pokémon Card Game 30th Anniversary Product Promotion Video - 映像作家: lighttheway
2D animation3DCGADAdvertisementAnimationBrand movieCMConcept MovieConcert movieEventGraphic designImageMotion graphicsMotion logoPromotionPVTitle movieVPWebWeb CMWeb movie

The Pokémon Company, Creatures Inc. | Pokémon Card Game 30th Anniversary Product Promotion Video

2026
00:01:51
Directed and edited the promotional video for the Pokémon Card Game 30th Anniversary product. In this video, mask work and framing were used to design an effect in which card illustrations and information unfold in layers. By structuring the video so that viewers encounter one new card after another, it expresses the special feeling unique to a commemorative pack. In addition, iconic cards such as Mew ex and Mewtwo ex are placed at key points, creating a structure in which the entire video converges toward the pack’s “core.” Through a dynamic visual style and rhythmic editing, the aim was to create a video that intuitively conveys the excitement of this 30th anniversary project and the thrill of the collection experience.
WingArc1st Inc. | MotionBoard Concept Video - 映像作家: lighttheway
2D animation3DCGADAdvertisementAIAnimationArt workBrand movieCMConcept MovieEventImageMotion graphicsMotion logoMovieOpening moviePromotionPVSignageTitle movieVPWebWeb CMWeb movie

WingArc1st Inc. | MotionBoard Concept Video

2025
00:01:43
We were responsible for the direction, design, and editing of the concept movie for “MotionBoard,” the business intelligence tool provided by WingArc 1st. The new version of “MotionBoard,” equipped with generative AI, makes analysis and board creation more intuitive and has evolved significantly in usability, enabling not only engineers but also frontline staff to develop business applications and leverage data in-house with greater ease. In the video, we depict data spreading through an abstract world and being handled with light, effortless operations, expressing its freedom of use and sense of innovation. Furthermore, by using soft colors and a friendly tone, we soften the rigid and difficult image often associated with BI tools, creating an impression that is approachable and easy for anyone to use.
Kurashiki Kako Inc. | KURATECA Concept Video - 映像作家: lighttheway
2D animation3DCGADAdvertisementAnimationArt workBrand movieCMConcept MovieConcert movieDocumentaryImageMotion graphicsMoviePerformancePromotionPVRecruitShort filmSignageWebWeb CMWeb movie

Kurashiki Kako Inc. | KURATECA Concept Video

2025
00:01:36
In conjunction with the launch of Kurashiki Kako Co., Ltd.’s new corporate brand, “KURATECA,” we were responsible for the direction, design, and editing of the brand concept film. Kurashiki Kako provides products that support comfortable and safe living, leveraging its vibration and anti-vibration technologies used across a wide range of fields. By visualizing this invisible vibration control technology through live-action footage and animation, we created a film that conveys the company’s solid, life-integrated technology and helps support its outreach to the world.
MARUI GROUP CO., LTD. | Website Main Visual Motion Graphics - 映像作家: lighttheway
2D animation3DCGADAdvertisementAnimationBrand movieCodingConcept MovieImageMotion graphicsMotion logoMovieOpening movieOriginalPromotionPVShort filmTitle movieWebWeb movie

MARUI GROUP CO., LTD. | Website Main Visual Motion Graphics

2025
Only Image
I was responsible for the direction and editing of the main visual motion graphics on the Marui Group website. Using simple line illustrations, the piece expresses Marui’s vision of realizing an inclusive society in which everyone can feel “happiness.” The animation, in which lines extend and overlap as they connect, symbolizes the way people’s lives expand vibrantly, depicting a bright and open future where each individual can choose their own happiness.
Next Innovation Inc. | toreluna Brand Movie - 映像作家: lighttheway
2D animation3DCGADAdvertisementAnimationArt workBrand movieCMConcept MovieImageMotion graphicsMoviePromotionPVWeb CMWeb movie

Next Innovation Inc. | toreluna Brand Movie

2024
00:00:31
We were responsible for the direction, design, and editing of the brand movie for “toreluna,” a service developed by Nexino Inc. “Make this one sheet something ordinary.” toreluna is a service that aims to create a society where anyone in need can obtain sanitary napkins anytime. In this video, we depicted a world where that has become the norm through illustrations. We also used a soft color palette and gentle, spacious animation so that people could feel comfortable picking up a menstrual product, which is a delicate item, with ease.
Digital Agency | My Number System: "Reporting" and "Measures" Edition - 映像作家: lighttheway
2D animation3DCGADAdvertisementAnimationCMConcept MovieMotion graphicsMoviePromotionSignageWebWeb CMWeb movie

Digital Agency | My Number System: "Reporting" and "Measures" Edition

2024
Only Image
We were responsible for the direction, design, and editing of a promotional video for the My Number system and My Number Card, led by the Digital Agency and related government ministries. This video was created to dispel concerns about issues related to My Number and to encourage its use. In order to help viewers feel reassured about the government’s initiatives, we structured the piece with an emphasis on an honest and warm visual world. Since animation is viewed by people of all ages and genders, we aimed for direction that allows each shot to convey information clearly and thoroughly.
Bridgestone Corporation | Bridgestone Proving Ground / DNA, History, and Management Strategy - 映像作家: lighttheway
2D animationADAdvertisementAnimationBrand movieDocumentaryImageMotion graphicsMotion logoPromotionPVR&DSignage

Bridgestone Corporation | Bridgestone Proving Ground / DNA, History, and Management Strategy

2023
We were responsible for the direction and CG moving image (motion graphics) production of the digital signage video for Bridgestone’s proving ground, the “Bridgestone Proving Ground,” which is owned by Bridgestone Corporation. This video plays at the entrance of the Bridgestone Proving Ground and is prominently displayed on an eight-panel monitor spanning approximately 5 meters in width. By incorporating dynamic motion that takes advantage of the wide-format monitor, we created a visually striking and symbolic piece. We hope it conveys the possibilities of tire development that Bridgestone pursues with dedication, as well as the sense of anticipation for the vision it aims to achieve in the future.
KYORIN Pharmaceutical Co., Ltd. | KYORIN Pharmaceutical Cool One Cough Suppressant GX Plus - 映像作家: lighttheway
2D animationADAdvertisementAnimationBrand movieMotion graphicsPromotionWeb CMWeb movie

KYORIN Pharmaceutical Co., Ltd. | KYORIN Pharmaceutical Cool One Cough Suppressant GX Plus

2022
Explanation: We were responsible for directing and creating the CG moving images for the promotional video for Cool One Cough Suppressant GX Plus, sold by Kyorin Pharmaceutical. While clearly conveying the product’s benefits, we aimed for a humorous presentation that would encourage as many people as possible to take an interest in a medicine that can sometimes feel somewhat serious. By incorporating a dotted texture treatment into the illustrations, we created a striking visual world that evokes classic RPGs. We would be delighted if this video helps many people learn about the product.
Eli Lilly Japan K.K. | Henzutsu Club: Henzutsu Karuta Edition - 映像作家: lighttheway
2D animation3DCGADAdvertisementAnimationCMMotion graphicsMotion logoPromotionPVWebWeb CMWeb movie

Eli Lilly Japan K.K. | Henzutsu Club: Henzutsu Karuta Edition

2021
Only Image
Description: We were responsible for directing and creating the CG moving image (motion graphics) for the promotional movie for “Henzutsu Karuta,” planned and produced by the Henzutsu Department of Japan Eli Lilly K.K. Henzutsu Karuta is a karuta card game created to help people who suffer from migraines empathize with one another and to promote understanding of migraines. Common migraine experiences, which are ordinarily negative, are expressed in a friendly way through humorous illustrations and intuitive glitch-style typography. In the promotional movie as well, we incorporated lively animation and three-dimensional movement that keeps viewers engaged, with the aim of making them feel the joy of shared empathy. We hope this video will help promote Henzutsu Karuta and deepen understanding of migraines. Henzutsu Karuta Details https://www.henzutsu-karuta.jp/
BAD MOOD | Episode2　What a wonderful day篇 AmazonPrimeVideo - 映像作家: lighttheway
2D animationMotion graphicsShort film

BAD MOOD | Episode2　What a wonderful day篇 AmazonPrimeVideo

2021
Only Image
In the second episode, “What a wonderful day,” of the animation project “BAD MOOD,” created by Fukase of SEKAI NO OWARI, LIGHT THE WAY Inc. was in charge of the CG moving image (motion graphics). In this work, the band “The Pink Elephants,” made up of five characters—Fishman, Butt, Rabbit, UFO, and Moth—who were born from Fukase’s original character designs, unfolds a story that satirically portrays the world through ironic messages. It is now streaming worldwide on Amazon Prime Video. Please enjoy the witty world woven by these charming characters. Amazon Prime Video [BAD MOOD] https://www.amazon.co.jp/dp/B08LG67R5S BAD MOOD HP https://badmood.inc/
PetShop Coo&RIKU | Free Shipping Edition - 映像作家: lighttheway
2D animation3DCGADAdvertisementAnimationMotion graphicsMotion logoPromotionWeb CMWeb movie

PetShop Coo&RIKU | Free Shipping Edition

2020
00:00:20
Description: With the motto, “Bringing the joy of living with dogs and cats to as many people as possible,” PetShop Coo&RIKU operates more than 170 stores nationwide. LIGHT THE WAY Inc. was in charge of directing and creating the moving images for Coo&RIKU’s PR video, “Free Delivery.” Through emotional animated expression, the video conveys an understanding of the service and highlights its appeal. PetShop Coo&RIKU https://www.pet-coo.com/
NEC the WISE / COEDO | Life Brewing Craft Edition - 映像作家: lighttheway
2D animation3DCGADAdvertisementAnimationImageMotion graphicsMotion logoPromotionPVR&D

NEC the WISE / COEDO | Life Brewing Craft Edition

2020
Only Image
NEC and craft beer maker Coedo Brewery have developed “Jinsei Jozou craft,” a craft beer that reflects generational characteristics by analyzing magazine articles that capture trends with AI, with the aim of promoting intergenerational communication through human-AI collaboration. We hope you’ll enjoy it as a conversation starter in the workplace, or at today’s popular online drinking gatherings, so please give it a try and savor its flavor. NEC the WISE https://jpn.nec.com/ai/ai_craft/index.html Jinsei Jozou craft sales site https://webshop-coedobrewery.com/
B.LEAGUE Seahorses Mikawa | Motion Logo / CI / Player Introduction Video - 映像作家: lighttheway
2D animationADAdvertisementAnimationEventMotion graphicsMotion logoOpening moviePromotionTitle movie

B.LEAGUE Seahorses Mikawa | Motion Logo / CI / Player Introduction Video

2019
Only Image
We produced the Motion Logo/CI and player introduction video for Seahorses Mikawa, a professional basketball team based in Kariya City, Aichi Prefecture and competing in the B.LEAGUE. We send our support to the team through this video. It is truly impressive to see it played on the large AISIN vision at home games at Wing Arena Kariya in Aichi Prefecture. Please also take a close look at the copy for each player.

Frequent collaborators