For the 10th anniversary special project of the “Katayage Potato Supporters Club” operated by Calbee, Inc., I was responsible for the direction, design, and editing of the promotional movie. The piece was structured around the supporters club’s passion, cultivated together by Calbee and its members, as well as its 10-year journey. By filling the screen with warm messages from members in bold typography and interspersing live-action potato chips dancing through the frame, the film expresses the unique sense of unity born from the co-creation between Calbee and its members. While celebrating the 10th anniversary together, it also deepens the connections among members and serves as a starting point for that passion to spread to new companions.

We were responsible for the direction, design, and editing of the concept movie for “MotionBoard,” the business intelligence tool provided by WingArc 1st. The new version of “MotionBoard,” equipped with generative AI, makes analysis and board creation more intuitive and has evolved significantly in usability, enabling not only engineers but also frontline staff to develop business applications and leverage data in-house with greater ease. In the video, we depict data spreading through an abstract world and being handled with light, effortless operations, expressing its freedom of use and sense of innovation. Furthermore, by using soft colors and a friendly tone, we soften the rigid and difficult image often associated with BI tools, creating an impression that is approachable and easy for anyone to use.