For the 10th anniversary special project of the “Katayage Potato Supporters Club” operated by Calbee, Inc., I was responsible for the direction, design, and editing of the promotional movie. The piece was structured around the supporters club’s passion, cultivated together by Calbee and its members, as well as its 10-year journey. By filling the screen with warm messages from members in bold typography and interspersing live-action potato chips dancing through the frame, the film expresses the unique sense of unity born from the co-creation between Calbee and its members. While celebrating the 10th anniversary together, it also deepens the connections among members and serves as a starting point for that passion to spread to new companions.