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2D animationInstallationInteractiveMotion graphics

OPEN HUB for Smart World

2022

00:02:16
OPEN HUB for Smart World
  • OPEN HUB for Smart World
Client　NTTコミュニケーションズ株式会社
Planning / Production　Whatever
Strategy　KESIKI

All PROJECT
Executive Creative Director　川村 真司
Creative Director　谷口 恭介
Technical Director　村上 悠馬 (BASSDRUM)
Technical Director　泉田 隆介 (BASSDRUM)
Technical Director　高嶋 一成 (BASSDRUM/kizai)
Producer　福地 諒
Executive Producer　富永 勇亮

OPEN HUB Monoliths　
Designer / Art Director　伊藤 太一
Assistant Designer　八幡佑希
Technical Director　村山 健 (BASSDRUM)
Programmer　稲田 優太 (1→10, Inc.)
Programmer　園田 基貴 (free)
Programmer　登山 元気
Prototype Developer　中田 拓馬 (BASSDRUM)
CG Producer　井筒 亮太 (LIL)
CG Producer　三木 康平 (LIL)
CG Director　橋本大佑 (LIL)
Motiongraphic Designer　木村 康次郎
Sound Designer　穴水 康祐
Colorist　小林 亮太 (Omnibus Japan Inc.)
Technical Producer　櫻田 肇 (Omnibus Japan Inc.)
Offline Editor　鳥羽 悠馬 (puzzle)
Encoder　小林 功武 (DIGITAL EGG INC.)
Project Manager　山﨑 朝 (Fabrica.)
Producer　岡田 敦子 (BASSDRUM / Fabrica.)

OPEN HUB Visualizer　
Creative Director　山下 遼
Designer / Art Director　伊藤 太一
Technical Director / Programmer　登山 元気
Programmer　貴田 達也
Sound Designer　穴水 康祐
Producer　渡辺 綾子

OPEN HUB Visualizer-Smart City
Visual Director / Programmer　林 久純 (HYS / BASSDRUM)

OPEN HUB Visualizer - Smart Customer Experience / Smart Healthcare
Visual Director / Programmer　阿部 啓太 (WOW Inc.)
UI/UX Director　森田 孝陽 (WOW Inc.)
Programmer　中野 雄太 (WOW Inc.)
CG Designer　曽根 宏暢 (WOW Inc.)
CG Producer　松井 康彰 (WOW Inc.)
【OPEN HUB Monoliths】 An entrance that recognizes visitors as partners in co-creation and welcomes them in. Seven life-size displays stand around the entrance space, linked to the check-in system, and project immersive visuals featuring personal graphics (OPEN HUB Personal Logo) generated from each guest’s initials, profession, and other details, welcoming them as members of OPEN HUB. The generated “OPEN HUB Personal Logo” becomes a symbol of communication that bridges the real and virtual, changing in response to online and offline activities at “OPEN HUB.” 【OPEN HUB Visualizer】 A massive display where you can experience the Smart World through data visualization. Data held by companies engaged in co-creation is collected, stored, and analyzed using the “Smart Data Platform,” then visualized on a huge LED display measuring approximately 3 m × 10 m. Through this dynamic, data-driven installation experience, it encourages the creation of new value.

People

Daisuke Hashimoto Director R Ryusuke Izumida unverified Director 三 三木康平 unverified Producer 中 中田拓馬 unverified Developer 中 中野雄太 unverified Programmer 井 井筒亮太 unverified Producer 伊 伊藤太一 unverified Designer / Director 八 八幡佑希 unverified Designer 園 園田基貴 unverified Programmer 富 富永勇亮 unverified Producer 小 小林亮太 unverified Colorist 小 小林功武 unverified Encoder 山 山下遼 unverified Director 山 山﨑朝 unverified Manager 岡 岡田敦子 unverified Producer 川 川村真司 unverified Director Hironobu Sone Designer 木 木村康次郎 unverified Designer 村 村上悠馬 unverified Director 村 村山健 unverified Director 松 松井康彰 unverified Producer 林 林久純 unverified Director / Programmer 森 森田孝陽 unverified Director 櫻 櫻田肇 unverified Producer 渡 渡辺綾子 unverified Producer 登 登山元気 unverified Programmer / Director 福 福地諒 unverified Producer 稲 稲田優太 unverified Programmer 穴 穴水康祐 unverified Designer 谷 谷口恭介 unverified Director 貴 貴田達也 unverified Programmer 阿 阿部啓太 unverified Director / Programmer 高 高嶋一成 unverified Director 鳥 鳥羽悠馬 unverified Editor

Other Works by Whatever Co.

Don’t Drink Me – Taiwanese Beer Flavored Bath Bomb - 映像作家: whatever
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Don’t Drink Me – Taiwanese Beer Flavored Bath Bomb

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Whatever Taipei developed a “Taiwan Beer–flavored bath bomb” series in collaboration with the local Taiwanese brand HanBeer, as the second installment of its bath bomb line “Don’t Drink Me,” inspired by original Taiwanese drinks. https://www.pinkoi.com/product/CdznjmqQ Inspired by the drinking culture enjoyed at Taiwanese rechao (熱炒) restaurants, the series features three flavors: IPA, lychee beer, and osmanthus beer. Each bath bomb faithfully recreates the iconic aroma and realistic appearance of Taiwan Beer, with meticulous attention to detail, even down to the shape of the foam. Each bath bomb is also wrapped in a specially designed retro beer glass, which can be reused as a drinking glass after use. To commemorate the launch, a pop-up event was also held at “Wetland Venue” in Taipei, offering an immersive “tipsy bathroom” experience. Visitors could take photos in a bathtub surrounded by beer-colored tiles, or join a scent experience session at a unique sink made from stacked beer crates. One thing to keep in mind, however—this bath bomb is “Don’t Drink Me”!
Akabako: Embrace the Warmth of Japanese Bathing - 映像作家: whatever
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Whatever Taipei designed a new key visual for “Aka Bako Beauty Soap,” the classic best-selling product of the long-established Japanese brand Cow Brand. It also planned the brand’s first-ever experiential special exhibition, “Sento-gaku.” https://www.cow-style.com.tw/index.php The key visual incorporates the classic atmosphere of a sento, designing “Aka Bako” to evoke a warm bath and create a soothing, comforting ambiance. In the experiential exhibition “Sento-gaku,” organized in collaboration with the Beitou Hot Spring Museum, Japanese sento culture is faithfully recreated, allowing visitors to explore the bathing culture of Japan. In the exhibition area of “Sento-gaku,” noren curtains once designed by Cow Brand to suit customs across Japan are displayed in a row. When visitors pass through them, they feel as if they have time-traveled back to a public bath from a hundred years ago. Various sento-related items are also on display, along with a mural of “Red Fuji” made by stacking Aka Bako bars; a faint fragrance fills the space, soothing both body and mind. In addition, during the exhibition period, theme lectures by popular instructors and a DIY soap stamp workshop were also held. Through “Aka Bako,” visitors were given an opportunity to bring Japan’s unique sento culture into their everyday lives.
Kenshi Yonezu New Album Release Event "LOST CORNER AR LIVE in HARAKADO" - 映像作家: whatever
VR

Kenshi Yonezu New Album Release Event "LOST CORNER AR LIVE in HARAKADO"

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00:05:19
To commemorate the release of Kenshi Yonezu’s 6th album, LOST CORNER, we were responsible for the character design and AR production/design of “LOST CORNER AR LIVE in HARAKADO,” held at Tokyu Plaza Harajuku “Harakado.” LOST CORNER AR LIVE in HARAKADO is a roughly five-minute AR experience that lets visitors witness a fictional Kenshi Yonezu live performance, dancing freely through the streets of Harajuku to songs such as the opening theme of the anime Chainsaw Man, “KICK BACK,” and the theme song for the NHK TV drama series Tiger and Her Wings, “Sayounara Mata Itsuka!” By co-creating with SoVeC, part of the Sony Group, and leveraging the advanced capabilities of Sony’s VPS technology, which boasts outstanding precision and robustness, we were able to create an immersive presentation that blends reality and digital content.
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AnimationTV

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