We were responsible for the video direction and production for the Digital Cultural Heritage Museum KOISHIKAWA XROSS®, a facility opened at TOPPAN’s headquarters that offers a new way to experience cultural assets through digital technology. In the GATE, we created an introductory sequence that draws guests in with a torii-shaped LED vision display. In the VR Theater, a 20-meter-long, 5-meter-high, ultra-high-definition 16K visual presentation delivers an overwhelming sense of presence and immersion. In the Exhibition Room, we brought to life the long-lost work of Jakuchu Ito, “Shaka Jūrokurakan-zu Byōbu,” through animation using immersive projection.

【OPEN HUB Monoliths】 An entrance that recognizes visitors as partners in co-creation and welcomes them in. Seven life-size displays stand around the entrance space, linked to the check-in system, and project immersive visuals featuring personal graphics (OPEN HUB Personal Logo) generated from each guest’s initials, profession, and other details, welcoming them as members of OPEN HUB. The generated “OPEN HUB Personal Logo” becomes a symbol of communication that bridges the real and virtual, changing in response to online and offline activities at “OPEN HUB.” 【OPEN HUB Visualizer】 A massive display where you can experience the Smart World through data visualization. Data held by companies engaged in co-creation is collected, stored, and analyzed using the “Smart Data Platform,” then visualized on a huge LED display measuring approximately 3 m × 10 m. Through this dynamic, data-driven installation experience, it encourages the creation of new value.