2D animation3DCGAdvertisementAnimationMotion graphicsSignage
mixi OFFICE ENTRANCE LED SIGNAGE
2020
Description:
We planned and produced video content for a massive LED signage display, approximately 16K in resolution and measuring 24m wide by 2.8m high, for the entrance of mixi’s new office on the 36th floor of Shibuya Scramble Square.
As the welcoming face for visitors, we explored ways to express the company’s “free creativity unconstrained by conventional ideas” as our core theme.
Based on the “For Communication” mission consistently upheld by the services created by the mixi Group, we established four content themes: “Location - SHIBUYA,” “Inclusiveness - DIVERSITY,” “First Move - MOTION,” and “Sharing - TIME.”