We produced a product story film to explain the features of Showa Nishikawa’s new brand, “MuAtsu+,” in a clear and engaging way. By conveying the product’s strengths to users through a story, the film creates an experience that naturally helps them understand the product. We also produced an introduction video for the body fitting system at “MuAtsu Sleep Lab.,” a showroom where visitors can experience the full range of the brand’s products. The visual design uses a simple, clean style that strips away anything unnecessary in order to highlight the bedding. For the sound design, we focused on texture to express a quiet sense of comfort, using gentle instrumental tones.