Masakazu Tsuru

Masakazu Tsuru

unverified

Credited on 2 works from 2021 to 2022. Main genres: 2D animation, Animation, Brand movie.

Category
Producer Production Manager
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Work

MuAtsu+ Product Story Movie - 映像作家: minmooba
2D animationBrand movieConcert movie

MuAtsu+ Product Story Movie

2021
00:02:27
We produced a product story film to explain the features of Showa Nishikawa’s new brand, “MuAtsu+,” in a clear and engaging way. By conveying the product’s strengths to users through a story, the film creates an experience that naturally helps them understand the product. We also produced an introduction video for the body fitting system at “MuAtsu Sleep Lab.,” a showroom where visitors can experience the full range of the brand’s products. The visual design uses a simple, clean style that strips away anything unnecessary in order to highlight the bedding. For the sound design, we focused on texture to express a quiet sense of comfort, using gentle instrumental tones.

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