We created a brand film for ALPINE, a premium car audio brand from Japan with fans around the world. With the concept “SOUNDWARDS / Toward great sound,” we expressed a simple yet powerful brand message through dynamic visuals and music: where the best sound resonates, the best people gather and the best spaces are born. A great live performance and the audience drawn to it create the ultimate atmosphere. We captured that sense of being irresistibly drawn in with dynamic camerawork, making extensive use of drones. The music was created by KAITO, also known as Hiroshi Watanabe, whose work is released worldwide through Germany’s largest record label. The film direction and DP were handled by Senzo Ueno, and the overall planning and production were a collaboration with the creative agency Drill.

Music video for the song KAWARA NO UMI. Words from someone can hurt you, and your own words can hurt someone else. In the same way, someone’s words can also give you hope. And in that way, you realize you’re not alone. Even in an age shrouded in fog, where the future can’t be seen, I want to find the light. Using letters as the key motif, the film depicts one’s feelings drifting across the sea and reaching an unknown someone.

アーティストの１日を真後ろからひたすら追うように撮った作品。

A short animation set at a sushi counter.