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Nabtesco Corporation: “Nabtesco, Close to Everyone! (Pista Edition)”
2026
00:00:31
This project was designed to deliver Nabtesco’s “Moving. Stopping.” technology—an unsung, behind-the-scenes force—as a visual experience that the general public can understand intuitively. In this work, the Nabtesco Monsters were rendered in 3DCG, and a pathway was designed to help audiences take it in as something personally relevant through a family conversation as the entry point. Kakao, who is very large and strong; Pista, who is dexterous, flexible, and even capable of transforming; and Berry, who uses her long arms to handle detailed tasks briskly, all appear in a composition that connects the technologies working behind the scenes of society to familiar everyday scenes.