Frosted Glass A 3DOOH artwork designed for the digital signage in the foyer of Akasaka BLITZ STUDIO, aiming to redefine the boundary between digital and physical spaces. The visual expression incorporates the texture of “frosted glass.” By intentionally using a texture that limits transparency, it makes viewers aware of the space extending “beyond the glass,” imparting a sense of physical depth to an otherwise flat display. In addition, to adapt to the changing ambient light environment throughout the day, two distinct lighting settings were implemented: Daytime: Exterior lighting that simulates natural sunlight from outside. Nighttime: Internal lighting that recreates the glow of light leaking from indoors. By synchronizing the visuals with the surrounding light sources, the unnatural “floating” effect typical of digital signage is minimized. The design aims to blend seamlessly into the landscape of Akasaka, a prominent entertainment district.

Outdoor 3D advertisement for EUROJAPAN CUP 2022.