Frosted Glass A 3DOOH artwork designed for the digital signage in the foyer of Akasaka BLITZ STUDIO, aiming to redefine the boundary between digital and physical spaces. The visual expression incorporates the texture of “frosted glass.” By intentionally using a texture that limits transparency, it makes viewers aware of the space extending “beyond the glass,” imparting a sense of physical depth to an otherwise flat display. In addition, to adapt to the changing ambient light environment throughout the day, two distinct lighting settings were implemented: Daytime: Exterior lighting that simulates natural sunlight from outside. Nighttime: Internal lighting that recreates the glow of light leaking from indoors. By synchronizing the visuals with the surrounding light sources, the unnatural “floating” effect typical of digital signage is minimized. The design aims to blend seamlessly into the landscape of Akasaka, a prominent entertainment district.

Outdoor 3D advertisement for EUROJAPAN CUP 2022.

Outdoor 3D advertisement for NBA Japan Games 2022 presented by Rakuten & NISSAN. We created a manga-like worldview, considering how to attract the attention of Japanese people unfamiliar with the NBA. We created this ad considering the possibilities of expression with 2D materials in outdoor stereoscopic advertising. We also created wrappings with the same design on the exterior walls of the building and implemented advertisements for the entire building. Outdoor 3D advertisement for NBA Japan Games 2022 presented by Rakuten & NISSAN. We developed a manga-inspired world, with the aim of drawing the attention of Japanese audiences who are not very familiar with the NBA. This project explored the expressive possibilities of using 2D materials in outdoor stereoscopic advertising. We also produced the same design as building wrap graphics on the exterior walls, carrying out a full-building advertising campaign.