The Briefing In many industries, vast amounts of existing data are being retained, and new data is being generated all the time, yet companies have not been able to effectively use those insights or apply them to their businesses. With that in mind, we conveyed NEC’s focus on “Big Data” from an IT platform perspective. The video was shown at trade shows and private events to raise awareness. The Solution “PLAYFUL TECHNOLOGY” How can we compellingly present a cutting-edge big data solution? One approach would be to introduce it through a futuristic video full of energy and speed, but first and foremost, we felt it was important to make viewers think data is interesting. Big data, in particular, will have a major impact on people’s lives going forward. Rather than a futuristic feel that creates a sense of distance, a friendly quality that invites people in is essential. Art Direction Connecting dots with lines. From those shapes, imagining and drawing the future. Turning infographics into a story. Long ago, people looked up at the night sky, connected the stars, imagined their shapes, created constellations, and made myths and stories. Eventually, astronomical observation developed into astronomy, and people came to realize it was an important measure for determining calendars, directions, and weather. Big Data, like the stars, is abstract and does not have a definite form. Through NEC’s “Big Data Solution,” we expressed how connecting countless points of data with lines can become a measure for drawing out business and the future. We aimed to depict it with line-art illustrations, giving it both a technology-like and nostalgic feel. To make it engaging for viewers, we brought it together with slightly mysterious BGM and comic animation.

She drifts into a dream of racing through space on a bicycle. It is a journey that is joyful and beautiful, so much so that she does not want to wake up... The idea began as something of a joke: it would be funny to commute between planets by bicycle. But the result became a work that places more emphasis on expressing outer space not in a realistic way, but as a kind of symbol—ultimately in a structural manner.

”Exploration 1: Studies for Naked-Eye 3D Vision” is the first installment of an in-house research project by SUNJUNJIE focused on the media characteristics of naked-eye 3D vision. In this work, we explored what kinds of video-based advertising expressions are possible by making use of the medium’s characteristics, such as creating a sense of depth through optical illusions, movements that catch the attention of passersby, visual composition, and sound design. As smartphones have become more widespread, advertising expression has increasingly taken on the aspect of a medium closely integrated into everyday life. In advertising expression, we believe it is always important to pursue a balance between people’s everyday world and the fictional stories being presented. To make this project feel more realistic, we felt it necessary to express its world not through a fictitious client but through an actual brand product, so we approached the fragrance brand “SINN PURETE” with a collaboration proposal. We discussed the video planning with the collaborator and decided to create two 15-second movies, each based on a different theme, in order to explore the greatest possible range of expression on a low budget. The first film expresses the world of SINN PURETE through its three product lines. The second film merges SINN PURETE’s mascot character with the world of SUNJUNJIE, aiming for a pop and humorous expression that feels distinctly Tokyo. The creative elements we challenged ourselves to include were how to create a striking 3D pop-out effect, and the selection of objects and movements that would be interesting when they emerge from the screen. Since not everyone watches a video from the beginning, we aimed to capture attention from any point of entry, while creating a sense of controlled busyness rather than mere chaos. In particular, we paid close attention to the design of the framing structure, the imagined depth, the actual size of the billboard, and the relationship between viewing distance and scale.

I was responsible for the CG design of "Computer Grandma" and the production of the chorus part.