Lemonade is an American insurance company. During the lockdown, they posted animations on Instagram in collaboration with various artists around the world, all centered on pink, the brand color of Lemonade. The theme was that a pink vertical line had to appear somewhere in the video, and if you look at their Instagram, you can see that each unique piece is connected by this pink vertical line. https://www.instagram.com/lemonade_inc/ I created an animation based on the theme of Tetris, and Phil Brookes provided the voices for all the characters himself, while also creating original Tetris-inspired music that perfectly matched the animation.

By blending private footage, live-action fluids, and generative AI, I tried to visualize the personal texture and sensation of the sound. I would be delighted if you could also feel the universality of the lyrics, which still resonate today, through the visuals. The fluid seen in the MV is actually the wax from a Lava Lamp in my home. Using the simple principles of gravity and temperature, this man-made object creates an organic landscape like “wind.” To me, the Lava Lamp is a brilliant invention. On top of that, I added generative AI. Organic + inorganic

Commentary: [triggering Save Lives ver.] is a new work born in response to the global pandemic, continuing the original [triggering] performance. A visualized representation of COVID-19 has been added to the conventional geometric motifs of [triggering], further enhancing the original interplay between sound and image. The work aims to create a stark contrast between “synesthesia,” the original theme of triggering, and the “chaos” brought about by the ongoing pandemic. “triggering Save Lives ver.” is an updated version of the AV work “triggering” series, which has been performed since 2014, and was created amid the global pandemic. By adding visualized representations of COVID-19 to the synchronization of sound with conventional geometric motifs and color patterns, the work aims to move back and forth between “synesthesia,” the theme of triggering, and the “chaos” caused by the pandemic.

An animated music video created around the theme of "a witch left behind by the times."