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Gacha Life - 映像作家: hayazaka@filmoq.co.jp
劇場映画

Gacha Life

2025
00:00:33
“Gacha Life” Available on the short drama app [FANY:D]. [Synopsis] Sachiko Yamanoura (27), who works in the HR department of an IT company, has spent her days with a string of the world’s worst luck—stepping on gum, catching her boyfriend cheating, and more—until she finally died in a ninth freak accident, without a second thought. But in the afterlife, “Gacha Life,” a salvation awaits: she can spin a gacha and choose her next-life partner. As one after another of the men appear—dependable superiors, dangerous entrepreneurs, vanished fiancés, and other anything-but-straightforward types—Sachiko faces her own “luck” and searches for what true happiness really is. A fresh kind of fantastical romantic comedy, woven together from a fantastical setting and comedic developments. Before long, Sachiko finds herself forced to “interview” a colorful cast of men, including an ex she wants to break up with, an influencer, and a missing fiancé. Are the choices really nothing but duds, or is there a winner in the mix? Who, in the end, will she choose as her “partner in the next life”—? [Project Concept] “Gacha Life” is a work that explores the fundamental question, “Is life determined by luck?” by intertwining black comedy with serious human drama. At the heart of the story is the journey of the protagonist, Sachiko Yamanoura, as she reexamines the choices in her life through a system of chance called “gacha.” At the foundation of the story lies the theme, “Can fate really be changed?” Sachiko has long believed that she is “unlucky,” but is her misfortune truly due to luck? Or have her own choices and actions been drawing those outcomes to her? This work poses such questions to the audience. [Direction Policy] For this work, I wanted to depict fantasy and real emotions in exquisite balance. By contrasting the realism of the world we know with the abstract afterlife world of “Gacha Life,” the story gains greater depth. Gacha Life (the afterlife) is designed as a simple, symbolic space, with visuals that allow the audience to intuitively understand, “What’s going to happen here?” By incorporating lighting and game-like UI (user interface) elements, we emphasize the feeling of “being made to choose one’s fate.” Depictions of the real world use handheld camerawork and natural lighting to create a realistic, intimate atmosphere. This emphasizes the tangible feel of Sachiko’s life and makes it easier for the audience to empathize with her choices. Balance of humor Not too serious, but not too light either. Since the very premise of “gacha” is humorous, the characters’ reactions are portrayed realistically. Rather than making the audience feel, “This is something that happens only in fiction,” we want them to think, “Maybe something like this could actually happen?”
Chugin Financial Group Brand CM - 映像作家: IDENCE
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Chugin Financial Group Brand CM

2024
00:00:30
Chugin Financial Group, which includes The Chugoku Bank headquartered in Okayama City, Okayama Prefecture, under its umbrella. With the mission of increasing long-term Chugin fans, we portrayed the changes within the Chugin Group through VFX and adapted them into a TV commercial and graphics.
 The challenge we were given this time was to “create long-term Chugin fans, especially among the younger generation.” In developing the concept, we conducted interviews in advance with more than 20 young employees across the Chugoku Bank, as well as other Chugin Financial Group companies. After organizing how the current Chugin brand is understood by employees, we pointed out the possibility that the headquarters’ efforts to reform its culture had not been fully communicated. Through repeated discussions with headquarters staff about the future Chugin aims to pursue from a long-term perspective, we decided to communicate the evolving Chugin both inside and outside the company using image-based visuals. In line with the project’s main copy, “Let’s give it a try,” we too took on our largest-ever scene construction challenge. In the first half of the story, we recreated as a time-lapse using 3DCG the moment when the Chugin Financial Group sign is raised from the former Chugoku Bank headquarters to the current headquarters building. We visited the Okayama Prefectural Library in person and collected materials spanning the past 50 years, then created 3D models of the streetscape around Chugin’s headquarters, including the surrounding distinctive buildings. Tradition is not the result of being preserved, but the result of continuing to change. And the grand, seemingly unchangeable landscape of today was also shaped by the accumulation of small challenges taken on by people in the past. To convey change, it is more effective not to declare that “we are changing,” but to capture and communicate the actual change itself. In the latter half of the film, we focused on the DX strategy that is already delivering results. After abstractly expressing Chugin’s evolution into a platformer connecting regional businesses through CG particles, we depict young employees energetically taking on challenges with digital devices, their supervisors encouraging and watching over their efforts, and young people at startups tackling innovation. As a regional bank, Chugin Financial Group only has meaning when it brings positive impact to the region through forward-looking initiatives. While leaving a strong impression of Chugin’s major step forward through visual expression using advanced techniques, we also conveyed that this is a change rooted in the local community and one that never forgets where it came from by closely capturing the regional people who appear in the work.

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