Ruri Hosokawa

Ruri Hosokawa

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Credited on 3 works from 2021 to 2022. Main genres: Stopmotion, Brand movie.

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Work

UNIQLO and MARNI “Silk Furoshiki Scarf” Promotional Video - 映像作家: shuntaro
Stopmotion

UNIQLO and MARNI “Silk Furoshiki Scarf” Promotional Video

2022
00:00:16
As part of the Winter 2022 collection for “UNIQLO and MARNI,” we produced the promotional movie and how-to video for the vividly patterned “Silk Furoshiki Scarf.” We were responsible for both direction and production. Using stop-motion animation as the filming technique, the video depicts imaginary creatures being wrapped in the furoshiki scarf, highlighting that this item can be used not only as a scarf but also in two ways as a furoshiki. In addition, to emphasize the act of wrapping, the video is constructed not with people wrapping the scarf, but with characters, props, and a robot arm all dressed in the colors of the Silk Furoshiki Scarf, creating a distinctive world as they move on their own and become wrapped. The finished video is now available not only on UNIQLO’s official website, but also on UNIQLO Global’s official Instagram.
UNIQLO and MARNI “Silk Furoshiki Scarf” Promotional Movie - 映像作家: bird_and_insect
Stopmotion

UNIQLO and MARNI “Silk Furoshiki Scarf” Promotional Movie

2022
00:00:15
For the Winter 2022 collection of “UNIQLO and MARNI,” we produced a promotional movie and how-to video for the “Silk Furoshiki Scarf,” featuring eye-catching vivid patterns. We were responsible for both direction and production. Using stop-motion animation as the filming technique, the piece depicts imaginary creatures being wrapped in the furoshiki scarf, highlighting the product’s two-way functionality as both a scarf and a furoshiki. In addition, to emphasize the wrapping process, the film was constructed not with people doing the wrapping, but entirely with characters, props, and robotic arms dressed in the colors of the Silk Furoshiki Scarf. By having these elements move on their own and become wrapped, the film creates a unique visual world. The finished video is now available not only on UNIQLO’s official website, but also on UNIQLO’s global official Instagram account.
「ke shi ki」5th anniversary movie - 映像作家: bird_and_insect
Brand movie

「ke shi ki」5th anniversary movie

2021
00:02:01
As part of a tie-up project with Swedish lighting company Profoto, we shot and produced branding visuals and a making-of film to celebrate the 5th anniversary of our leather bag brand, “ke shi ki.” Using the paintings of Denmark’s leading artist Vilhelm Hammershøi as our source of inspiration, we expressed the brand’s cherished idea of “a quiet presence that blends into the landscape” through the world of Hammershøi’s indoor still-life paintings. In addition, through a story of interaction between a girl and a woman, we conveyed the message that we want this to be a brand that is passed down across generations. The story behind each shot has been released on the official Instagram account of “ke shi ki.” On Profoto’s official website, this shoot report has also been published in two parts under the title “bird and insect’s visual branding on the still and motion set.” more (bird and insect WORKS) https://bird-and-insect.com/works/2509/

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