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Helly Hansen: Be With Water
2019
00:01:58
JKD produced a brand movie for Helly Hansen, the Norwegian brand known for its highly functional waterproof wear.
The concept, “BE WITH WATER,” expresses the world of a brand that has been connected to “water” for more than 140 years through waterproof technologies for sailing, trekking, snow sports, and more. Directed by Yasuhito Tsuge, the film portrays the journey of water—from rain falling from the sky, through mountains and rivers, and out to the sea—from the perspective of a trekker. Through magnificent natural landscapes, bold close-ups, and restrained sound design, the work conveys a sense of awe toward nature, as well as Japanese aesthetics and spirituality.