Yasuhito Tsuge

Yasuhito Tsuge

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Credited on 4 works from 2016 to 2025. Main genres: Advertisement, Web movie, Documentary.

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Cinematographer (DoP) Director Editor
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Work

BUTTERFLY : FOCUS WITHIN. - 映像作家: JKDCollective
AdvertisementBrand movie

BUTTERFLY : FOCUS WITHIN.

2025
00:01:17
We planned and produced a brand film for BUTTERFLY, a brand owned by Tamasu, one of the world’s leading table tennis equipment manufacturers based in Suginami, Tokyo. This time, we featured Fan Zhendong, the Chinese player who has won the World Table Tennis Championships twice, earned a gold medal at last year’s Paris Olympics, and become a Grand Slam champion. The key message is Focus Within. (The one you need to face is yourself.) To develop the skill that allows him to surpass other players in every aspect—spin, speed, timing, control, and tactics—and earn admiration from table tennis fans around the world, we portray the dialogue he has had with himself over many years and the meticulous way he has honed his technique, together with his own voice-over, sharp visual expression, and sound design. The film has received an outstanding response across the board, including more than 1 million views overnight after its release on Butterfly’s official global Instagram account. Please take a look.
Helly Hansen: Be With Water - 映像作家: JKDCollective
ADAdvertisementLive actionMusic videoWeb movie

Helly Hansen: Be With Water

2019
00:01:58
JKD produced a brand movie for Helly Hansen, the Norwegian brand known for its highly functional waterproof wear. The concept, “BE WITH WATER,” expresses the world of a brand that has been connected to “water” for more than 140 years through waterproof technologies for sailing, trekking, snow sports, and more. Directed by Yasuhito Tsuge, the film portrays the journey of water—from rain falling from the sky, through mountains and rivers, and out to the sea—from the perspective of a trekker. Through magnificent natural landscapes, bold close-ups, and restrained sound design, the work conveys a sense of awe toward nature, as well as Japanese aesthetics and spirituality.
Airbnb: Kanazawa | Not Yet Trending - 映像作家: JKDCollective
AdvertisementCMDocumentaryOriginalPromotionShort filmWeb CMWeb movie

Airbnb: Kanazawa | Not Yet Trending

2017
00:01:43
A new Airbnb series, “Not Yet Trending,” showcases the world’s most captivating cities gaining attention as travel destinations through edgy visual expression. For the first Japan installment, we produced a film featuring Kanazawa at JKD. This time, we took on a new challenge: a hybrid form that combines a music video and a documentary. By skillfully blending a powerful track based on the Japanese musical scale with the stories of four hosts, we present the refined charm of Kanazawa in a new way.

Frequent collaborators