Hiroki Nishigaya

Hiroki Nishigaya

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Credited on 1 work in 2025. Main genres: Advertisement, Brand movie.

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Work

BUTTERFLY : FOCUS WITHIN. - 映像作家: JKDCollective
AdvertisementBrand movie

BUTTERFLY : FOCUS WITHIN.

2025
00:01:17
We planned and produced a brand film for BUTTERFLY, a brand owned by Tamasu, one of the world’s leading table tennis equipment manufacturers based in Suginami, Tokyo. This time, we featured Fan Zhendong, the Chinese player who has won the World Table Tennis Championships twice, earned a gold medal at last year’s Paris Olympics, and become a Grand Slam champion. The key message is Focus Within. (The one you need to face is yourself.) To develop the skill that allows him to surpass other players in every aspect—spin, speed, timing, control, and tactics—and earn admiration from table tennis fans around the world, we portray the dialogue he has had with himself over many years and the meticulous way he has honed his technique, together with his own voice-over, sharp visual expression, and sound design. The film has received an outstanding response across the board, including more than 1 million views overnight after its release on Butterfly’s official global Instagram account. Please take a look.

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