Whatever Co.

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Uber Eats Taiwan Tonight, I’ll Be Eating 2020 - 映像作家: whatever
TV-CMWeb CM

Uber Eats Taiwan Tonight, I’ll Be Eating 2020

2020
00:00:31
In collaboration with Special Group Australia, we planned and produced new TV commercials, out-of-home advertising, and social media content for Uber Eats Taiwan’s 2020 campaign, “Tonight, I’m having…”. For this campaign, we featured Taiwan’s top model Chi-Ling Lin and legendary rock star Wu Bai, creating scenes in which the two share their beauty secrets while enjoying their favorite meals in Chi-Ling Lin’s glamorous dressing room. The social content also includes behind-the-scenes footage and a food-themed drawing game. By combining celebrities’ habits and public image with humor, the campaign expresses Uber Eats’ brand identity.
Graffiti AR - 映像作家: whatever
2D animation

Graffiti AR

2020
00:01:03
“Rakugaki AR” is an app that brings to life the dream everyone has imagined: “What if the things I draw came to life...?” Whether it’s a doodle drawn in a notebook or on a whiteboard, when you scan it with this app, it comes to life and starts walking around in a virtual space through your smartphone. Feed it, poke it, and play around with your doodles brought to life. The iOS version was released early on Saturday, August 1, 2020, and reached 460,000 downloads within five days of launch. Thanks to being introduced by well-known manga artists and illustrators, it trended on Twitter, reaching No. 6, and it also took No. 1 on the paid app overall rankings in eight countries and regions around the world (Japan, China, South Korea, Taiwan, Hong Kong, Singapore, Thailand, and Indonesia) for iPhone. It has also been featured by more than 50 web media outlets in Japan and abroad, as well as on multiple TV programs. It is also being exhibited for a limited time at the Kadokawa Musashino Museum. [App Details] Name: Rakugaki AR Price: 120 yen Supported devices: iOS 12.0 or later, Android OS 8.0 or later *May not be available on some devices. Download URL: https://rakugaki-ar.com/apps/ ・Winner of the Grand Prize at the Digital Ehon Award 2019 ・Winner of the Excellence Award in the Entertainment Division at the 24th Japan Media Arts Festival
ROBOT VIEWING - 映像作家: whatever
EventInteractive

ROBOT VIEWING

2020
00:00:59
We developed “ROBOT VIEWING,” a system that allows people who find it difficult to visit events in person due to distance, time, disabilities, chronic conditions, or infection prevention measures to freely participate in events by remotely operating on-site robots from home online. With “ROBOT VIEWING,” multiple people, such as family members or acquaintances (currently up to five), can log in together, enjoy the event by operating a robot at the venue while video chatting, and communicate with people on-site through the robot’s speaker. The system also includes an online reservation and scheduling function, making it possible to flexibly schedule robot operation according to the event timetable and the number of units deployed. Going forward, we plan to add updates such as integration with a payment system and a function for projecting video on-site, and will develop this into a service that can be used not only for art exhibitions but also for product launch events and various indoor exhibition events. If you are interested, please contact us at “hello@whatever.co”.
NHK “Hand Wash Dance” - 映像作家: whatever
Promotion

NHK “Hand Wash Dance”

2020
Only Image
Description: We were responsible for planning the “Hand Wash Dance” broadcast on NHK, as well as producing the video and logo design. As the world was facing severe restrictions on daily life due to the COVID-19 pandemic and people were feeling down, we wanted to create a video content piece that would encourage handwashing as a coronavirus countermeasure while also helping viewers feel upbeat and positive. The idea we came up with was to create a “handwashing routine like a dance” that everyone would want to try. Based on finger tutting, a dance style that mainly uses the fingers, it became a “hand wash dance” that is a little challenging yet fun and allows you to wash your hands properly. Starting with NHK, it is scheduled to be broadcast on TV stations around the world in the future.
Shopify Japan - 映像作家: whatever
CM

Shopify Japan

2020
00:00:31
Shopify, the rapidly growing e-commerce platform making waves around the world. We planned and produced its first brand campaign in Japan, for a company already used by more than one million shops. We expressed Shopify’s strengths—that you can easily launch a full-scale online store and expand its rich functionality as your business grows—through the tagline “Take your shop to the next step.” and a single-take video showing a store continuously evolving and growing. In banner and graphic ads as well, we created visuals of product displays likened to an upward-trending graph, simply expressing the shop’s transformation and growth.
Wu Tsing-Fong "Spaceship" - 映像作家: whatever
Music video

Wu Tsing-Fong "Spaceship"

2019
00:03:07
I produced the music video for “Spaceship” (translated title), a new song by Wu Qing-feng, a singer-songwriter popular in Taiwan and across Asia. Set to 8-bit game music, the video uses live action and animation to express the song’s worldview, in which Wu Qing-feng sings about overcoming life’s hardships like a game. At Wu’s strong request, the animation illustrations were specially drawn by Hiroshi Abe, known for Arashi no Yoru ni and Zoo Guide.
ROCKMAN 20 XX ~Fight! TEAM SHACHI~ - 映像作家: whatever
AnimationMusic video

ROCKMAN 20 XX ~Fight! TEAM SHACHI~

2019
00:05:36
Description: We were responsible for planning and producing the new music video game “ROCKMAN 20XX ~ Fight, TEAM SHACHI~,” created as a special collaboration project between TEAM SHACHI and Rockman. https://rocketqueen.games/ This highly challenging smartphone game, designed to be played alongside TEAM SHACHI’s new song “Rocket Queen feat. MCU,” is based on Rockman 2 and built around the theme of “Rockman 30 years later.” In this future world, not only Rockman himself, but also nostalgic boss characters from Rockman 2 such as Metal Man and Air Man appear as older versions of themselves. Clear the tough stages in time with the music, rescue Rockman, who has become a weapon of mass destruction, and save the world! If you get stuck in the game, you can watch the video version to find a clue for how to clear it. Total plays: 535,598 Clear rate: 0.18% (as of October 17, 2019)
Zoomoji - 映像作家: whatever
Interactive

Zoomoji

2020
00:00:18
Explanation: Just like using emoji in chat, we created background images that let you express your feelings more richly while using video conferencing apps like Zoom. First, download your favorite Zoomoji image from the link below. We offer two series: an emoji series and a comic-style expression series (they’re free, so feel free to use them!). Then open Zoom settings, upload the Zoomoji image you want to use in “Virtual Background,” and switch between them whenever you like during your video meetings. Download here: https://www.dropbox.com/sh/86uhlesygk9vilw/AAB94mvxBZQ88_VkuzKvFTZ5a?dl=0 *For required system requirements, please refer to Zoom’s official website. *These can also be used with services other than Zoom meetings, as long as they allow you to set a background image.
Special Exhibition "Romance of the Three Kingdoms" Warlord Maker - 映像作家: whatever
InstallationInteractiveWeb

Special Exhibition "Romance of the Three Kingdoms" Warlord Maker

2019
00:00:53
As part of the promotion for the Special Exhibition “Romance of the Three Kingdoms,” held at the Tokyo National Museum starting Tuesday, July 9, we planned and developed “Bushi Maker” together with the exhibition team. Bushi Maker is a content experience that lets users upload a face photo, which is then combined with warrior visuals from Koei Tecmo Games’ “Romance of the Three Kingdoms” and “Dynasty Warriors” series to create a fictional warlord with a new “name” and “episode.” 　 40th Anniversary of the Japan-China Cultural Exchange Agreement Special Exhibition “Romance of the Three Kingdoms” Tokyo National Museum: Tuesday, July 9, 2019 – Monday, September 16, 2019 (national holiday) Kyushu National Museum: Tuesday, October 1, 2019 – Sunday, January 5, 2020
Poster House - 映像作家: whatever
InstallationInteractive

Poster House

2019
00:02:50
In collaboration with Whatever, Kudos Design Collaborative, and Conduit Projects, we launched KASA, a creative unit that plans and develops interactive experiences for museums and public spaces, and produced permanent interactive installations for Poster House, the first museum in the United States dedicated to poster art, which opened in New York in June 2019. https://posterhouse.org/ Poster House aims to present the history of poster art around the world, from the 1800s to the present, through exhibitions, events, and publications, and to pass on to future generations the social impact brought about by graphic design. Poster Wall — A 4K digital display that randomly shows high-resolution posters every few seconds from the museum’s extensive poster collection. Visitors can also select content themselves using buttons. Poster Wall is equipped with a dedicated management system that allows museum staff to easily add and update collection items through the system. Poster Machine — A digital installation that lets visitors experience the poster-making process as if they were graphic designers. At each step of the process, it explains the importance of the basic elements needed to create a poster—such as symbols, colors, phrases, fonts, and design styles—as well as design thinking. It makes it possible to design more than 143,000 different posters.
NHK Special: The Origins of Food - 映像作家: whatever
InstallationInteractiveTV

NHK Special: The Origins of Food

2019
Only Image
Description: For NHK General TV, we planned and produced a projection show as one segment of the NHK Special series “The Origins of Food” ~ The “Ideal Diet” Revealed by Human Evolution. To explore the origins of food-related themes, TOKIO members trace the history of evolution back to the ancestors of humankind in “The Origins of Food Time Machine,” which depicts the history of evolution. https://www.nhk.or.jp/special/shoku/ You can watch the broadcast projection show here. ◆ Part 1 https://www.nhk.or.jp/special/shoku/series/01/ ◆ Part 2 https://www.nhk.or.jp/special/shoku/series/02/ ◆ Part 3 https://www.nhk.or.jp/special/shoku/series/03/ ◆ Part 4 https://www.nhk.or.jp/special/shoku/series/04/ We also planned and produced the digital content “The Origins of Food Time Machine,” featured in the “What Is Delicious?” exhibition held at Shibuya Scramble Square, where visitors can actually experience the “600 Million-Year Journey of Food and Human Evolution” that TOKIO experienced in the program. https://www.nhk.or.jp/plusx/event/oishii/
YAMAHA/ Virtual Orchestra - 映像作家: whatever
Interactive

YAMAHA/ Virtual Orchestra

2019
00:00:52
At a workshop for the Salad Music Festival held at Tokyo Metropolitan Theatre’s Theater West, we helped with the video playback system for “Virtual Orchestra,” an experiential content piece developed by Yamaha. The Tokyo Metropolitan Symphony Orchestra performs in response to your conducting. This immersive conducting experience is made possible by Yamaha’s AI-based motion recognition and performance-following technology, along with Yamaha’s renowned multichannel surround sound. https://research.yamaha.com/ja/reports/salad-music-fes2019/
@cosme「ART OF SHOPPING」 - 映像作家: whatever
InstallationPromotionSignage

@cosme「ART OF SHOPPING」

2020
We planned and produced the generative movie “ART OF SHOPPING,” which plays on the display behind the register inside the new experiential flagship shop “@cosme TOKYO” in front of JR Harajuku Station. “ART OF SHOPPING” is a video work that uses product images and product information, along with purchase times and other purchase-related data (POS data) from items bought at @cosme TOKYO, to generate kaleidoscope-like patterns in real time. By combining this with a range of @cosme’s proprietary data, such as review counts and Best Cosmetics awards, we developed a system that visually generates a wide variety of designs from the store’s most recent data. Furthermore, when the store is busy, the kaleidoscopic designs move more dynamically, allowing purchasing behavior within the store itself to be reflected in real time.
NHK「Cheer Player」 - 映像作家: whatever
InteractiveSocial project

NHK「Cheer Player」

2019
Only Image
We collaborated with NHK to create CHEER PLAYER, a service that makes it easy for anyone to share the excitement and emotion of cheering, and, as its first real-world application, partnered with NHK Student Robocon. https://www.nhk.or.jp/robocon/ 　 CHEER PLAYER can be used simply by visiting the site, without downloading an app. When you cheer through CHEER PLAYER, your own cheers and everyone else’s appear on screens at the venue and on the broadcast, helping to make the event even more exciting. 　 Built with the desire to create a new TV viewing experience that lets many people—including not only men and women of all ages, but also people with disabilities—share a new way of cheering, this new service/tool was developed with careful attention to many details beneath its simple experience, including directions that let viewers more vividly feel the excitement of cheering and an interface designed to be easy to use while watching.
DINO PLAY – Dinosaur Expo 2019 - 映像作家: whatever
InstallationInteractive

DINO PLAY – Dinosaur Expo 2019

2019
00:00:56
As one of the content offerings for “Dino Expo 2019,” held at the National Museum of Nature and Science in Ueno in July 2019, I was involved in the creative direction of “DINO PLAY,” an interactive experience where visitors could play with Troodon, a dinosaur whose full skeletal reconstruction was unveiled to the world for the first time. By reacting to the movements of people standing in front of the screen, Troodon would perform a variety of actions, and visitors could also take commemorative photos together. During the exhibition period, many people enjoyed the experience, and it was later used at 12 locations nationwide, where it drew great popularity. https://dino2019.jp/outline.html
NHK General "The Day of Resurrection: If You Could Meet the Dead" - 映像作家: whatever
3DCGTV

NHK General "The Day of Resurrection: If You Could Meet the Dead"

2019
Only Image
"Revival Day" is a program that gives people the chance to reunite, just once more, with someone who is no longer in this world. In the program, the reunion between Tetsuro Degawa and his biological mother, who passed away eight years ago, is recreated. Whatever was responsible for planning and technical direction, art direction, and the production of the making-of movie "Behind the scene." ーーー [Creator's Comment] What I paid the most attention to on the art direction side was keeping television-style direction to a minimum, so that viewers could focus on the conversation between Degawa and his mother, Yasuko. For that reason, I proposed an extremely simple set design consisting of only chairs and a monitor. On the technology side, the biggest challenge was the complete lack of reference photos and footage. A few low-resolution printed photos, and a lucky find: about 15 seconds of footage of Degawa and Yasuko appearing together for the only time. There was almost no audio data. Under those circumstances, recreating a person from the past with CG was an extremely difficult task. The CG production process used Autodesk Maya for modeling; VICON + Faceware + IGS + MotionBuilder were integrated and rendered in Unreal Engine; grading was done in DaVinci Resolve + MISTIKA; and compositing was done in Nuke. However, unlike ordinary CG production work, we repeatedly made small adjustments while tracing the family's memories and checked them over and over, gradually bringing Yasuko closer to life. Degawa's brothers and sisters helped us an extraordinary number of times. I would like to take this opportunity to express my sincere gratitude to them. Whatever Producer Yusuke Tominaga

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