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@cosme「ART OF SHOPPING」

2020

@cosme「ART OF SHOPPING」
  • @cosme「ART OF SHOPPING」
Client: 株式会社アイスタイル
Production: Whatever
　
Idea: 石川 達也
　
ALL PROJECT
Executive Creative Director: 川村 真司
Creative Director: 石川 達也
Producer: 福地 諒
Designer: 金山 小桃
Technical Director / Programmer: murasaqi
Programmer: 長洞 龍生 (BASSDRUM)
Assistant programmer: 長谷川 陸央

MOVIE
DP: yansuKIM
Producer: 高田 麻美 (WTFC, Inc.)
Editor: 鈴木 育子 (OND°)
We planned and produced the generative movie “ART OF SHOPPING,” which plays on the display behind the register inside the new experiential flagship shop “@cosme TOKYO” in front of JR Harajuku Station. “ART OF SHOPPING” is a video work that uses product images and product information, along with purchase times and other purchase-related data (POS data) from items bought at @cosme TOKYO, to generate kaleidoscope-like patterns in real time. By combining this with a range of @cosme’s proprietary data, such as review counts and Best Cosmetics awards, we developed a system that visually generates a wide variety of designs from the store’s most recent data. Furthermore, when the store is busy, the kaleidoscopic designs move more dynamically, allowing purchasing behavior within the store itself to be reflected in real time.

People

石 Tatsuya Ishikawa unverified Planner / Director 川 Masashi Kawamura unverified Director 福 Ryo Fukuchi unverified Producer 金 Kokoro Kanayama unverified Designer 長 Nagabuchi Ryusei unverified Programmer 長 Rikuo Hasegawa unverified Programmer 高 Asami Takada unverified Producer 鈴 Ikuko Suzuki unverified Editor Y Yansu Kim unverified Cinematographer M Murasaki unverified Technical Director / Programmer

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EventExperience

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Whatever Taipei developed a “Taiwan Beer–flavored bath bomb” series in collaboration with the local Taiwanese brand HanBeer, as the second installment of its bath bomb line “Don’t Drink Me,” inspired by original Taiwanese drinks. https://www.pinkoi.com/product/CdznjmqQ Inspired by the drinking culture enjoyed at Taiwanese rechao (熱炒) restaurants, the series features three flavors: IPA, lychee beer, and osmanthus beer. Each bath bomb faithfully recreates the iconic aroma and realistic appearance of Taiwan Beer, with meticulous attention to detail, even down to the shape of the foam. Each bath bomb is also wrapped in a specially designed retro beer glass, which can be reused as a drinking glass after use. To commemorate the launch, a pop-up event was also held at “Wetland Venue” in Taipei, offering an immersive “tipsy bathroom” experience. Visitors could take photos in a bathtub surrounded by beer-colored tiles, or join a scent experience session at a unique sink made from stacked beer crates. One thing to keep in mind, however—this bath bomb is “Don’t Drink Me”!
Akabako: Embrace the Warmth of Japanese Bathing - 映像作家: whatever
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Whatever Taipei designed a new key visual for “Aka Bako Beauty Soap,” the classic best-selling product of the long-established Japanese brand Cow Brand. It also planned the brand’s first-ever experiential special exhibition, “Sento-gaku.” https://www.cow-style.com.tw/index.php The key visual incorporates the classic atmosphere of a sento, designing “Aka Bako” to evoke a warm bath and create a soothing, comforting ambiance. In the experiential exhibition “Sento-gaku,” organized in collaboration with the Beitou Hot Spring Museum, Japanese sento culture is faithfully recreated, allowing visitors to explore the bathing culture of Japan. In the exhibition area of “Sento-gaku,” noren curtains once designed by Cow Brand to suit customs across Japan are displayed in a row. When visitors pass through them, they feel as if they have time-traveled back to a public bath from a hundred years ago. Various sento-related items are also on display, along with a mural of “Red Fuji” made by stacking Aka Bako bars; a faint fragrance fills the space, soothing both body and mind. In addition, during the exhibition period, theme lectures by popular instructors and a DIY soap stamp workshop were also held. Through “Aka Bako,” visitors were given an opportunity to bring Japan’s unique sento culture into their everyday lives.
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To commemorate the release of Kenshi Yonezu’s 6th album, LOST CORNER, we were responsible for the character design and AR production/design of “LOST CORNER AR LIVE in HARAKADO,” held at Tokyu Plaza Harajuku “Harakado.” LOST CORNER AR LIVE in HARAKADO is a roughly five-minute AR experience that lets visitors witness a fictional Kenshi Yonezu live performance, dancing freely through the streets of Harajuku to songs such as the opening theme of the anime Chainsaw Man, “KICK BACK,” and the theme song for the NHK TV drama series Tiger and Her Wings, “Sayounara Mata Itsuka!” By co-creating with SoVeC, part of the Sony Group, and leveraging the advanced capabilities of Sony’s VPS technology, which boasts outstanding precision and robustness, we were able to create an immersive presentation that blends reality and digital content.
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A collaboration for the “EneKey Spring Campaign” New spring driving song released! Kazuyoshi Saito’s newly written track unveiled! The new song, created with the hope that “it will be a song people can hum and enjoy while driving,” was released in the web commercial “EneKey x Our Circus” on April 22, 2022. This commercial uses “Our Circus,” a newly written song by singer-songwriter Kazuyoshi Saito. Through animation and CG, the commercial depicts Saito singing “Our Circus” together with people in their cars as they embark on new phases of life, as if he were cheering them on. It is a web commercial filled with the message: “Take life easy,” even as you start your new life.
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Extra Dimensions - 映像作家: omnibus-japan-inc
3DCGArt workEventInstallationMotion graphicsOriginalProjection mapping

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