Shopify, the rapidly growing e-commerce platform making waves around the world. We planned and produced its first brand campaign in Japan, for a company already used by more than one million shops. We expressed Shopify’s strengths—that you can easily launch a full-scale online store and expand its rich functionality as your business grows—through the tagline “Take your shop to the next step.” and a single-take video showing a store continuously evolving and growing. In banner and graphic ads as well, we created visuals of product displays likened to an upward-trending graph, simply expressing the shop’s transformation and growth.

We planned and produced the generative movie “ART OF SHOPPING,” which plays on the display behind the register inside the new experiential flagship shop “@cosme TOKYO” in front of JR Harajuku Station. “ART OF SHOPPING” is a video work that uses product images and product information, along with purchase times and other purchase-related data (POS data) from items bought at @cosme TOKYO, to generate kaleidoscope-like patterns in real time. By combining this with a range of @cosme’s proprietary data, such as review counts and Best Cosmetics awards, we developed a system that visually generates a wide variety of designs from the store’s most recent data. Furthermore, when the store is busy, the kaleidoscopic designs move more dynamically, allowing purchasing behavior within the store itself to be reflected in real time.

As part of a brand campaign for Mercari, Japan’s largest flea market app, we were responsible for the planning and production of a TV commercial. The items a parent and child had been searching for on Mercari turned out to be crafting materials for a robot costume. Based on the actual app design, the film tells a story of discovering new value in objects and of that value being passed on to someone else.