This music video is for the lead track from BURNOUT SYNDROMES’ final indie-era album. Built around poetry readings quoting classic works of literature and lyrics by vocalist Kumagai, who spent his school days in a state of frustration and melancholy, the song combines a band arrangement that nonetheless feels uplifting with a wealth of inventive touches that can’t be summed up simply as “downer.” At the suggestion of art director Kawamoto, we were asked to create a lyric video using “letters and a girl motif as the core elements.” So we decided to visualize Kumagai’s gloomy student days, as described in the lyrics, in a straightforward way. Even with typography as the main motif, we wanted it to have a distinctive feel, so we broke down and reconstructed the letter elements to create new characters, and used those elements to depict concrete motifs, putting effort into staging that could captivate viewers through the forms of the typeface alone. The girl’s animation was based on character designs by Kaneko Kaihatsu, then redesigned by Tomoeki Nakauchi, Wataru Uekusa, and koya, with an attempt to change the visual style for each part of the song.

Ueno Land opened in 2017 with the aim of “curating the area around Ueno as a museum,” and set out to become a specialty shop for Ueno souvenirs, something that had never quite existed before. In this promotional video, based on Ueno Land’s concept, the charm and fun of Ueno—where history, culture, and art coexist—is expressed through three different animations set against the backdrops of “the Saigō Takamori Statue,” “Ameyoko,” and “the National Museum.” *The video shown here is an edited compilation of the three separate videos into one.

A commercial for the official MU-certified app created by AC-bu. Set in the world of a boys’ manga, this work features laid-back characters in a high-energy groove that mysteriously becomes addictive.

　

Music video for UQiYO’s “Night Safari.” A stop-motion animation based on the concept of “the long journey of the cycle of life,” in which countless leaves gather together to form animals, then scatter apart again. The animals featured in the video were created in collaboration with many participants through a workshop that was planned and held outdoors, from collecting materials to shaping them into forms.

MV for the synth-pop project bring. Synced with the lyrics, the animation depicts a longing for a party and a dreamy sense of anticipation. After watching it, you somehow feel restless and excited.