entry2025

※並び順はランダムです

Chugin Financial Group Brand CM - 映像作家: IDENCE
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Chugin Financial Group Brand CM

2024
00:00:30
Chugin Financial Group, which includes The Chugoku Bank headquartered in Okayama City, Okayama Prefecture, under its umbrella. With the mission of increasing long-term Chugin fans, we portrayed the changes within the Chugin Group through VFX and adapted them into a TV commercial and graphics.
 The challenge we were given this time was to “create long-term Chugin fans, especially among the younger generation.” In developing the concept, we conducted interviews in advance with more than 20 young employees across the Chugoku Bank, as well as other Chugin Financial Group companies. After organizing how the current Chugin brand is understood by employees, we pointed out the possibility that the headquarters’ efforts to reform its culture had not been fully communicated. Through repeated discussions with headquarters staff about the future Chugin aims to pursue from a long-term perspective, we decided to communicate the evolving Chugin both inside and outside the company using image-based visuals. In line with the project’s main copy, “Let’s give it a try,” we too took on our largest-ever scene construction challenge. In the first half of the story, we recreated as a time-lapse using 3DCG the moment when the Chugin Financial Group sign is raised from the former Chugoku Bank headquarters to the current headquarters building. We visited the Okayama Prefectural Library in person and collected materials spanning the past 50 years, then created 3D models of the streetscape around Chugin’s headquarters, including the surrounding distinctive buildings. Tradition is not the result of being preserved, but the result of continuing to change. And the grand, seemingly unchangeable landscape of today was also shaped by the accumulation of small challenges taken on by people in the past. To convey change, it is more effective not to declare that “we are changing,” but to capture and communicate the actual change itself. In the latter half of the film, we focused on the DX strategy that is already delivering results. After abstractly expressing Chugin’s evolution into a platformer connecting regional businesses through CG particles, we depict young employees energetically taking on challenges with digital devices, their supervisors encouraging and watching over their efforts, and young people at startups tackling innovation. As a regional bank, Chugin Financial Group only has meaning when it brings positive impact to the region through forward-looking initiatives. While leaving a strong impression of Chugin’s major step forward through visual expression using advanced techniques, we also conveyed that this is a change rooted in the local community and one that never forgets where it came from by closely capturing the regional people who appear in the work.
Pre: A - 映像作家: isshin
2D animationMotion graphicsOriginal

Pre: A

2024
00:00:10
I am currently producing a work tentatively titled “A,” and this piece was created as a prelude and foreshadowing for it. Within a short runtime of about 10 seconds, it is filled to the brim with elegant motions evoked by the music. Unlike my usual self-initiated works, this piece and the next one (“A”) aim primarily to express, as purely and directly as possible, the simple emotions that the music calls to mind, setting aside detailed intentions and lines of thought. As a result, while introducing vivid colors with bright yellow-green as the main tone—something I had tended to avoid until now—the rest is largely kept in monochrome, emphasizing that one color even more strongly. Although it is a modern motion graphic grounded in a flat, pop-oriented style, I made heavy use of post-processing such as color shifts and noise, pursuing rich textural expression and aiming for a gap that leaves even this fleeting runtime feeling somehow warm. Around the 3-second mark, I attempted an illusion-like expression in which an X (the bowling strike symbol) encountered after passing through a tunnel transitions into a three-dimensional rotation. Incidentally, in my self-initiated work “Glancent,” released last February, I also created a similar connection in the latter half, where 2D graphics seamlessly transitioned into a three-dimensional structure. Since these kinds of “illusion” effects are not often seen in the realm of 2D shape motion, I would like to actively devise more of them going forward. Now that commercials and visual works making heavy use of motion graphics interwoven with text, images, and video—while incorporating short-form shape motion—have increased dramatically compared with a while ago, is there still room for what pure【shape-only】 or【2D-only】 motion can do? At a time when creators are becoming saturated and are also being threatened by the presence of AI, what more can I do as someone who continues to pursue handmade shape motion in the most literal sense? I want to explore the potential of a short, one-shot shape motion that can be seen as a return to origins. In the end credits, the conventional 【Music】 credit becomes 【つかったおんがく】, and 【Video】 becomes 【今見とる映像を作った人】, flexibly departing even from the format I had maintained as a template up to now, and suggesting prospects for a new style of work in the future.

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