entry2025

※並び順はランダムです

The Image I Want to Show: Vertical Drama “I Want to Point Out My Boss” — Body Soap Edition - 映像作家: Mone_LaMer
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The Image I Want to Show: Vertical Drama “I Want to Point Out My Boss” — Body Soap Edition

2025
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Because the story progresses through narration, we needed to make sure viewers wouldn’t get bored while watching. In particular, with short dramas, if viewers lose focus the piece won’t perform well, so at the script stage we asked for a larger amount of dialogue, recorded it at a fast pace, and then increased the speed by 20% in editing to pack in as much information as possible without leaving gaps. The script originally started from the idea of “you know how people used to let their minds wander in class?” and was structured around the protagonist, Kimura, pointing out his boss’s verbal slip-ups. But it was later changed so that Kimura would keep getting sidetracked from correcting the mistake and, in the end, would be unable to point it out at all. As for the wordplay and phrasing, I really have to thank the scriptwriter’s sense of style. When I read it for the first time, my honest reaction was, “As expected, that’s brilliant.” For the filming, I had always associated short dramas with an overwhelming number of cuts and a very fast tempo, but for this work we wanted to create a new style of short drama that would be entertaining through direction. So across all five episodes, we used every gimmick we could, including episodes that played with editing through text animations, and episodes that experimented with high-speed shooting and slow shutter. We developed the basic direction to a certain extent, but on the day of shooting we kept adding ideas and adjusting things on the spot. Thanks to the cast freely bringing the characters to life, many ideas came to mind, and I’m truly grateful.
Chugin Financial Group Brand CM - 映像作家: IDENCE
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Chugin Financial Group Brand CM

2024
00:00:30
Chugin Financial Group, which includes The Chugoku Bank headquartered in Okayama City, Okayama Prefecture, under its umbrella. With the mission of increasing long-term Chugin fans, we portrayed the changes within the Chugin Group through VFX and adapted them into a TV commercial and graphics.
 The challenge we were given this time was to “create long-term Chugin fans, especially among the younger generation.” In developing the concept, we conducted interviews in advance with more than 20 young employees across the Chugoku Bank, as well as other Chugin Financial Group companies. After organizing how the current Chugin brand is understood by employees, we pointed out the possibility that the headquarters’ efforts to reform its culture had not been fully communicated. Through repeated discussions with headquarters staff about the future Chugin aims to pursue from a long-term perspective, we decided to communicate the evolving Chugin both inside and outside the company using image-based visuals. In line with the project’s main copy, “Let’s give it a try,” we too took on our largest-ever scene construction challenge. In the first half of the story, we recreated as a time-lapse using 3DCG the moment when the Chugin Financial Group sign is raised from the former Chugoku Bank headquarters to the current headquarters building. We visited the Okayama Prefectural Library in person and collected materials spanning the past 50 years, then created 3D models of the streetscape around Chugin’s headquarters, including the surrounding distinctive buildings. Tradition is not the result of being preserved, but the result of continuing to change. And the grand, seemingly unchangeable landscape of today was also shaped by the accumulation of small challenges taken on by people in the past. To convey change, it is more effective not to declare that “we are changing,” but to capture and communicate the actual change itself. In the latter half of the film, we focused on the DX strategy that is already delivering results. After abstractly expressing Chugin’s evolution into a platformer connecting regional businesses through CG particles, we depict young employees energetically taking on challenges with digital devices, their supervisors encouraging and watching over their efforts, and young people at startups tackling innovation. As a regional bank, Chugin Financial Group only has meaning when it brings positive impact to the region through forward-looking initiatives. While leaving a strong impression of Chugin’s major step forward through visual expression using advanced techniques, we also conveyed that this is a change rooted in the local community and one that never forgets where it came from by closely capturing the regional people who appear in the work.

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