Concept video for “ASOBUILD,” a new multi-purpose experiential entertainment facility that opened in Yokohama in March 2019. The video is structured like a teaser for a fictional first-person game. The mysterious masked rapper Qiezi Mabo makes a CG cameo appearance.

Description: We planned and produced video content for a massive LED signage display, approximately 16K in resolution and measuring 24m wide by 2.8m high, for the entrance of mixi’s new office on the 36th floor of Shibuya Scramble Square. As the welcoming face for visitors, we explored ways to express the company’s “free creativity unconstrained by conventional ideas” as our core theme. Based on the “For Communication” mission consistently upheld by the services created by the mixi Group, we established four content themes: “Location - SHIBUYA,” “Inclusiveness - DIVERSITY,” “First Move - MOTION,” and “Sharing - TIME.”

This is an original segment for the new craft program “Ugokosaku,” which is being developed jointly by the video streaming service U-NEXT and designer Masaya Ishikawa. By working together with animations displayed on a tablet or smartphone and placing the craft on the screen, you can create a moving craft—that is, “ugokosaku.” “Ugokosaku” also uses technology and optical illusions to deliver the joy of making things by hand through new crafting and visual experiences unique to streaming.