Idemitsu Kosan is a leading Japanese energy company founded in the Meiji era. The released movie is a stop-motion animation that expresses in paper craft the history of Idemitsu Kosan, which has continued to take on various challenges, and Japan, which achieved remarkable growth after the war, as they have progressed together. All of the objects that appear are made of paper. The film was crafted to create a sense of depth despite being two-dimensional. We hope you will also pay close attention to the evocative music and sound effects.

The structure was designed around how to bring out, through video, the sci-fi-inspired worldview, the sculptural design elements, and the meticulous attention to detail in the avatar. For this work, Unity was introduced into the video production workflow for the first time.

A city that repeats endless cycles cannot keep the same landscape for long. The landscape of memories that once existed there is deeply personal, yet at the same time it reflects the fleeting form of the city. The landscape of that day, which now exists only in individual memory, will soon disappear. We can no longer recall those who are being forgotten for the sake of tomorrow.

What Coleman, the U.S. brand with more than 100 years of history, conveys in this film is the spirit of “dive into nature and have fun with whatever unexpected things come your way.” The piece is composed of two parts: the first is a road-movie segment in which four rappers search for a campsite while overcoming unforeseen mishaps, and the second is a session around the campfire at the end of the day, featuring improvised rap. Especially noteworthy is the “cypher” scene from 2:32 onward, where words are connected entirely on the spot through pure improvisation. (*A cypher is a word art form similar to a jazz session, in which rappers gathered in the same place build on one another’s words, layering inspiration and creating a chain reaction.) To realize an authentic cypher in the midst of unpredictable nature, JKD selected four highly skilled rappers: “Tagaryu” and “Big Ben” from Stillichimiya, who are based in Yamanashi and actively engaged in wide-ranging work; “Chirpuso,” a new-generation freestyler drawing attention for his exceptional skills; and “Chinza DOPENESS,” a genius rapper known for his broad and diverse activities. The result is a work in which these four singular talents weave together an improvised Japanese-language art form, allowing viewers to feel its groove and creativity. The video director is Sojiro Kamatani, who also drew attention for the web movies “Girl’s High School Ninja” and “The World’s First Cute Miso Soup.” With outstanding taste and a vivid sense of realism, he captures the outdoor magic that turns any mishap into a cherished memory. The trackmaker is Olive Oil.