From the keyword “free & individual,” which MARY QUANT upholds as its concept, we combined posters, magazines, and various materials from the past to the present and presented them as a collage expression. By also creating music that evokes the atmosphere of London at the time, we structured the piece so it could feel both old-school and forward-looking, and completed it as the brand’s first brand movie.

A television program that turns its attention to the lettering that fills the city through interviews with two letter makers and the process of their craft. Various letters gather together to form another letter. At that moment, the original letters become mere forms, and their meaning is stripped away.

This was created as the final installment in a series of music videos released over three consecutive weeks, presented as a user-participation MV project. It is KOKO, the virtual rock singer’s first 3D music video.