「一人でも多くの方にワンちゃんネコちゃんと暮らす幸せを」をモットーに、全国に170店舗以上を展開しているPetShop Coo&RIKU。 LIGHT THE WAY Inc.はCoo&RIKUのPRムービー「無料配送」篇のディレクション・ムービングイメージを担当致しました。エモーショナルなアニメーション表現でサービスの内容理解と魅力を訴求しています。 PetShop Coo&RIKU https://www.pet-coo.com/

Space Shower TV’s newly launched STATION ID series, “Every life has a soundtrack.” This series consists of four parts, and together they ultimately portray the life of one person, from old age to middle age, youth, and childhood. As the first installment, it depicts “old age” and is a collaboration with ROTH BART BARON, a Japanese indie folk band formed in 2008 by singer-songwriter Masaya Mifune. Based on the given theme of “joy, anger, sorrow, and pleasure,” we imagined a single flower as one person, and expressed the image of a flower in its final years looking back over the various emotions it has felt in the past—“joy, anger, sorrow, and pleasure”—like a flood of memories.

Full animation

I captured as a documentary on film the events from the artist (mejifunny)’s college days. The death of a friend and a breakup with his girlfriend. I infused the direction with a sense of transience, using chaotic emotions as the theme. Through many discussions with the artist, I created this work while also processing my own past memories and experiences. ~The feelings I put into it~ My girlfriend, whom I broke up with three years ago. The days I spent with her in my student years—faint, painful, childish, yet somehow happy. I’m sure I will forget these feelings someday. But there is still a nostalgic, sad feeling somewhere inside me. During the preparation period for this work, I thought about those things as I made it. My first MV work, created in my 10th month since I started filming.