While exploring a method of adapting the “visual experience of traversing between reality and fiction,” which the artist collective Yof has prioritized in its work, to the filmmaking process itself—from shooting to post-production—we developed the concept. In practice, the video was made through a one-take long shot and manipulation of the time axis in post-production. In the one-take shoot, during the chorus, confetti falls all around while only Satoko Shibata remains completely still, which became the key condition for realizing the idea behind this music video. By applying detailed time-axis adjustments to each section in post-production, the stillness of Shibata remains unchanged, while the confetti falling around her displays a variety of behaviors: only the confetti moves in reverse, it is drawn inward toward the center of the frame, or it becomes extremely compressed and transforms into something like noise. This contrast between stillness and motion serves as the foundation for creating a distorted sense of reality. Later in the middle section, by moving the camera while keeping Shibata’s framing fixed, even the background is warped and distorted, and the sparkling paper fragments drifting down, combined with the progression of the song, create a striking scene that evokes an otherworldly atmosphere, almost as if at the far reaches of the galaxy.

At Pitti Immagine Uomo, the men’s fashion trade fair held twice a year in Florence, Italy in January and June—hereafter referred to as Pitti Uomo—WOW unveiled a new installation inside Villa Vittoria near the runway and main venue of yoshiokubo, which presented its latest collection at Pitti Uomo. For this 92nd edition, yoshiokubo joined forces with the globally beloved Pokémon. WOW planned, directed, and produced an installation that served as a bridge between yoshiokubo’s worldview and Pokémon’s celebration of fashion.