WatakemiとKairi Satoによるクリエイティブユニット『tsuchifumazu』の2020年度Reel。

Toyo Kotetsu’s new logo and branding film. The logo is designed around the motif of the iron “cutout” holes created by a blanking press. Using restructured sound built from machinery noises recorded in an actual factory, the film artistically portrays the production process through which products are created, resulting in a branding movie that expresses the brand’s identity.

Explanation: Flame is a phenomenon of light and heat produced by combustion; it is not a substance, but a sensory experience we have when observing the chemical reaction called combustion. People perceive flame, a sensory experience, as a single object, and sometimes even sense life within it. The motion of the molecules in a burning gas draws lines through space. Flame is depicted by the collection of those lines. Through teamLab’s concept of “Ultra Subjective Space,” that collection of lines is flattened into a plane, and flame is rendered. When people stand on the work, a black absolute presence is created, and the shape of the flame changes. The work continues to change forever, influenced by the behavior of the people. “teamLab Planets” (Toyosu, Tokyo) Exhibition details: https://planets.teamlab.art/tokyo/jp/ Work details: https://planets.teamlab.art/tokyo/jp/ew/universe_fireparticles_falling/