PV for the collaborative jacket by Uber Eats and fragment, led by Hiroshi Fujiwara. Set in a monochrome world, it highlights light and sound, maximizing the product’s appeal through minimal direction.

We produced footage for the home arena of the B.LEAGUE’s Gunma Crane Thunders, which is equipped with Japan’s largest polygonal movable center video display.

A man immersed in delight. Having seen not only his own “outside” but also his “inside,” he was freed from anxiety and fear toward an unfathomable beauty, and was immersed in delight. The beauty he saw then was something grand and endlessly expansive, like the universe; he was like a cherry tree towering in the “outside,” nourished by the various things within, through the veins spread throughout his whole body. In contrast to the outside world that can only be seen through the eyes captured by a lens, CG (the beautiful thing he saw) is expressed as another world within the body, yet different from reality; this video uses pixelated animation made from live action and 3DCG.

A collaboration between live action and animation