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HOME'S TV Commercial: “Find Your Home with Homes-kun.” Tightrope Act Edition

2017

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HOME'S TV Commercial: “Find Your Home with Homes-kun.” Tightrope Act Edition
Director: 江口 カン
©LIFULL Co.,Ltd.
Homes-kun bravely takes on a different daring challenge each time—skateboarding, tightrope walking, and rock climbing—to show Holmes’s app. The appeal lies in the extreme action, Homes-kun’s plucky determination, and the pure-hearted contrast that leaves you utterly captivated by his grateful kiss.

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江 江口カン unverified Director

Other Works by KOO-KI /空気株式会社（KOO-KI Co.,Ltd.）

UHA Gummy Supplement "Kento AI ~Ceramide~" Version - 映像作家: kooki
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UHA Gummy Supplement "Kento AI ~Ceramide~" Version

2026
00:00:31
KOO-KI’s Toichi Shirakawa directed and produced this commercial for UHA Gummy Supplement. The music is an arranged recording of Kocchi no Kento’s hit song “Hai Yorokonde,” created specifically for this commercial. The illustrations are newly drawn by Oshushi Muromuki. To achieve a subliminal effect, the production was designed so that the product package appears in every cut. To present it without being intrusive, the team added touches such as well-timed coordination with the music, a pleasing sense of progression, and small playful elements (the gummy pieces) to keep it engaging and prevent it from becoming dull.
GUNZE “Unreadable, GUNZE.” Calligraphy Edition - 映像作家: kooki
Live actionPromotionWeb CM

GUNZE “Unreadable, GUNZE.” Calligraphy Edition

2026
00:00:16
A web commercial produced as part of GUNZE Limited’s 130th anniversary project, marking the company’s 130th year in August 2026. Taking advantage of the fact that some younger viewers may not even be able to read the company name “GUNZE,” the film vividly brings the catchphrase “Unreadable, GUNZE.” to life. The concept was developed by a team centered on KOO-KI’s younger staff, who themselves are among those on the “unreadable” side. KOO-KI’s Tatsushi Yuu, known for his wide range of directing styles, transformed their wildly free-spirited ideas into an entertaining visual piece. In addition to the “Calligraphy” version, the web commercial also includes a “Vision Test” version.
Asahi Solar “East — The Power of the Sun, Blue Sky” Edition - 映像作家: kooki
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Asahi Solar “East — The Power of the Sun, Blue Sky” Edition

2025〜
Directed and produced by KOO-KI’s Tatsuhiro Momen, this TV commercial was made for Asahi Solar, a pioneer in solar water heating systems. A sumo wrestler jumps off a roof and dives straight into a bathtub. A shot that would normally require an elaborate setup is rendered realistically yet in a humorous ukiyo-e style using generative AI. In addition to the “East — The Power of the Sun / Blue Sky” version, there is also the “West — Leave It to Us, Peace of Mind / Gold” version.

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Downtown DX / 25th Anniversary CM: Jigoku no Misawa Edition - 映像作家: tototo
2D animationADArt workCMComedyTVWeb CMWeb movie

Downtown DX / 25th Anniversary CM: Jigoku no Misawa Edition

2018
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Downtown DX, which airs on Yomiuri TV and Nippon TV every Thursday at 10:00 p.m., has celebrated its 25th anniversary since its debut. To mark the occasion, visuals created in collaboration with two popular manga artists, Keisuke Itagaki, known for the Baki series, and Misawa Hells, have been released. In the “Baki Version,” Downtown is depicted under Itagaki’s supervision so that they could be mistaken for characters from his signature work, Grappler Baki. Meanwhile, in the “Misawa Hells Version,” Hells Misawa has newly drawn Downtown in his distinctive worldview. The common catchphrase used in both visuals is, “You’ve been doing this for 25 years, and DX is still going?” It expresses Downtown’s affectionate jab at the program.