Make the switch from the “T Card” to the “T Point app” for a smarter experience! This piece packs a variety of situations into a giant T Point logo. In fact, it was composited through sheer force, without using any motion control at all.

We were responsible for planning and producing “Yankee Library,” an event to commemorate the release of Volume 7 of the popular manga Taxes Paid for by the Taxpayer, which is currently serialized in Kodansha’s Young Magazine. Taxes Paid for by the Taxpayer is a library-themed workplace manga about a Yankee boy. For the event, we created a mobile library in the form of a wildly decorated Yankee-style truck: the “Yankee Library.” The launch event for the new volume was held at Shibuya Cast Garden. Visitors could climb up onto the truck bed, which served as the library, borrow all volumes of the comics and related books, and read them in the reading space. They could even read Volume 7 before its official release date. In addition, we prepared a special exhibition that allowed visitors to experience the story of Taxes Paid for by the Taxpayer. The event was enjoyed both by first-time visitors discovering the series for the first time and by fans who came specifically for the event, making it a celebration of the series’ world. Over the two-day event, a total of 1,360 people visited.

A promotional video showcasing the experience of Hoshino Resorts' OMO5 brand