Since this was the music video for the opening theme of the hit anime *Ya Boy Kongming!*, we prepared costumes inspired by all kinds of party people. I thought this was the kind of project that avex is often known for, where they force a Japanese cover onto a foreign dance track like MAX’s “TACATA’” or DA PUMP’s “U.S.A.,” so rather than making it feel like a standard female idol dance MV, I wanted it to have a sort of joke-like quality. That’s why I took the feel of a Para Para instruction video, or those avex trance MEGAMIX videos that were everywhere in the ’90s and 2000s, and warped it through a 2022 sensibility to create a kind of outrageous spectacle you’ve never seen before. The background is constantly shimmering and insanely acidic, creating a totally incomprehensible cutting-edge design where momentum, madness, coolness, lameness, and stylishness all exist at the same time. The animation near the end, which shows Shibuya—the setting of *Ya Boy Kongming!*—being covered in hearts by a kaiju’s heart attack, was created by Rapparu!!!!! Thanks to this animation, the MV gained so much depth and became a very moving piece of footage. Rapparu’s animation is truly the best.

ChatBoost is a service that integrates AI into LINE and automates customer support almost entirely. I was responsible for direction, motion graphics, and compositing. This was produced together with people around me whom I trust. For the text other than the captions, I focused on animations that break each character apart one by one, aiming to create a 60-second animation that even people unfamiliar with the service would find themselves watching without realizing it. The robot that appears midway was modeled in Cinema 4D and animated using only the camera. The cel-shaded look was created in After Effects.

Description: We produced a TV commercial for JR East’s Kyun Pass. Assuming it would also be shown on large digital displays in Tokyo and other areas, we made the text larger to enhance visibility and impact. While keeping the elements simple so the information is easy to understand, we created a video that is enjoyable to watch and leaves a positive impression. We also sprinkled the heart logo throughout various parts of the video to make the brand image of “Kyun Pass = heart” easier to remember.