We produced a brand film for Nissay MIRAIQA, a company 100% funded by Nippon Life Insurance, which operates under the concept of “solving the small questions people encounter in daily life through services and apps rather than insurance.” Centered on the meaning behind the company name—“questions (Q) and answers (A) for the future (MIRAI)”—and the logo concept combining “?” and “!”, we created a story that begins with a question (?) and leads to an answer (!), expressed through a single-line animation. For the visual expression, we blended an analog feel that evokes human warmth and hope, reminiscent of an insurance company, with a digital sensibility that suggests the future and technology. We aimed to create a motion design that conveys a sense of reassurance and stability to a wide range of generations.

We aimed to create a brand film that conveys the scientific, intelligent feel of skin analysis while also evoking a sense of affection for the skin. By peering into the microscope, we used motion graphics to express geometric patterns that multiply in rhythm with the music and move as if pulsing with a heartbeat.

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