Description: We were commissioned with the goal of impressing upon overseas millennials and Gen Z that Sony’s Xperia is an environmentally conscious product. For efficient communication of information about its initiatives, we adopted a flat design, and while developing the piece as 2D motion graphics, we incorporated some 3DCG in a way that blended naturally into it. #motiongraphics #motiondesign #design #VP #VIDEO #SONY #2d #flatdesign #flat #animation #SDGs #brand #movie #graphic#web #motiongraphics #animation #motiondesign #motion #editing #flatdesign #flat #graphic #anime #brand #video #movie #environment #title #web #1930 #ichikyuusanzero #IshiguroSho #ishiguro #shoh #ishiguroshoh