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Smart Education "That's rough~" Edition
2020
Only Image
To help people remember “Kitts” from the preschool ICT teaching material “Kitts (KitS),” we used a wordplay hook by linking “Kitts” with “kittsiiwa” (“Kitts is good”) and “kittsiiwa” (“that’s really intense”), inviting viewers to enjoy the mismatch in conversation and making “Kitts” stick in their minds within a short runtime.
While using an illustration-animation style, we deliberately made the mouth live-action to draw attention to the “words” themselves and create a strong sense of personality.
