One of three digital ad variations for Nikkei Electronic Edition’s “U23 Discount Long.” Based on the previously produced “U23 Discount,” this motion graphics piece uses a subdued tone with an autumn/winter feel. Since the target audience is 23 and under, bright warm colors are used as the key palette so the overall look does not become too heavy. There are three musical versions, each arranged differently with influences from 2-step and future garage.

Description: This work is an official collaboration with the DeFi-staked crypto collectibles “Aavegotchi,” and was released as crypto art. The “aave” in Aavegotchi means “ghost” in Finnish, and it is a web3 game where you collect various NFTs themed around cute ghosts. The frog “ROFL” that appears in the game is said to be modeled after PEPE, the internet meme frog that also became one of the origins of crypto collectibles. In this work, “ROFL” is likened to the Taniguku of Japanese mythology, and together with the rhythm struck by the ghost “Gotchi,” it attempts to reinterpret life. The music in this work incorporates rhythms from within the Gotchiverse, and hidden figures emerge in the spectrogram.

Description: This video was produced for the SNS promotion of Suntory Yasashii Mugicha. We overlaid lyric motion on footage of Yoshio Kojima performing a live rendition of his “Oppappi” song, with the lyrics rewritten around the theme of recycling, creating a slightly cooler image of Kojima than usual. By expressing the energy of Kojima’s singing through pop, bouncy motion, we added visual interest to the video while delivering a message emphasizing the importance of recycling.