We produced a video to help all employees and external audiences become aware of Shiseido’s newly established “Shiseido Quality Policy.” We first developed the concept below, and then translated it into visuals. To convey warmth and delicacy, the illustrations were also designed with tactile gradients, textures, tones, and more in mind. ーーーーーーーーーーーーーーーーーーーーーーーー Beautiful “pearls” are created by human “hands.” Life resides in the painstaking handiwork and mastery of artisans. Delicate care, drawing on nature’s gifts. Careful selection and polishing. Proper management to preserve beauty. Designs that consider the occasions on which they are worn and the people who wear them. A balance in which every element is in harmony, gently embracing the skin and individuality to bring out its allure. Like pearls lovingly crafted by human hands, Shiseido too has always approached quality with sincerity. “Let the product speak for itself.” With those words in our hearts, each Shiseido employee’s handiwork breathes life into our products. In pursuit of quality that exceeds our customers’ expectations. ーーーーーーーーーーーーーーーーーーーーーーーー