Ayako Koinuma

Ayako Koinuma

unverified

Credited on 5 works from 2019 to 2025. Main genres: Motion graphics, 2D animation, 3DCG.

Category
Producer Production Manager
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Work

Shiseido Quality Principle - 映像作家: kazuhirohata
3DCGConcept MovieMotion graphics

Shiseido Quality Principle

2023
00:03:14
We produced a video to help all employees and external audiences become aware of Shiseido’s newly established “Shiseido Quality Policy.” We first developed the concept below, and then translated it into visuals. To convey warmth and delicacy, the illustrations were also designed with tactile gradients, textures, tones, and more in mind. ーーーーーーーーーーーーーーーーーーーーーーーー Beautiful “pearls” are created by human “hands.” Life resides in the painstaking handiwork and mastery of artisans. Delicate care, drawing on nature’s gifts. Careful selection and polishing. Proper management to preserve beauty. Designs that consider the occasions on which they are worn and the people who wear them. A balance in which every element is in harmony, gently embracing the skin and individuality to bring out its allure. Like pearls lovingly crafted by human hands, Shiseido too has always approached quality with sincerity. “Let the product speak for itself.” With those words in our hearts, each Shiseido employee’s handiwork breathes life into our products. In pursuit of quality that exceeds our customers’ expectations. ーーーーーーーーーーーーーーーーーーーーーーーー
SHIBUYA QWS - 映像作家: nanameinc
ADMotion graphicsPV

SHIBUYA QWS

2019
00:00:30
Branding movie for SHIBUYA QWS, located on the 15th floor of Shibuya Scramble Square. SHIBUYA QWS is a co-creation space whose purpose is to bring together people with diverse personalities and expertise around the “questions” that arise in everyday life, discover “seeds of possibility,” and ask those questions of the world. By treating speech bubbles as people, the film depicts the process through which those who gather at SHIBUYA QWS deepen their “questions” through the stages of “meeting → refining → releasing.” It also uses collage and motion graphics to express in detail the chemical reactions created by genre-defying interactions across different fields, languages, and more.

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