Description: I was responsible for planning and directing the opening video for the game app "Hypnosis Mic -Dream Rap Battle-". Developer: Odd No. Inc. Official website: https://hypnosismic-dreamrapbattle.com

We produced a video to help all employees and external audiences become aware of Shiseido’s newly established “Shiseido Quality Policy.” We first developed the concept below, and then translated it into visuals. To convey warmth and delicacy, the illustrations were also designed with tactile gradients, textures, tones, and more in mind. ーーーーーーーーーーーーーーーーーーーーーーーー Beautiful “pearls” are created by human “hands.” Life resides in the painstaking handiwork and mastery of artisans. Delicate care, drawing on nature’s gifts. Careful selection and polishing. Proper management to preserve beauty. Designs that consider the occasions on which they are worn and the people who wear them. A balance in which every element is in harmony, gently embracing the skin and individuality to bring out its allure. Like pearls lovingly crafted by human hands, Shiseido too has always approached quality with sincerity. “Let the product speak for itself.” With those words in our hearts, each Shiseido employee’s handiwork breathes life into our products. In pursuit of quality that exceeds our customers’ expectations. ーーーーーーーーーーーーーーーーーーーーーーーー

The “Shiseido Code of Conduct,” which defines the actions each and every person working in the Shiseido Group should take, has been revised. This movie was shown at an internal event to share the Shiseido Code of Conduct. Navigating the world of global business is like a journey, and the compass needed for that journey is none other than the Shiseido Code of Conduct. Even when faced with difficulties or obstacles, or when feeling lost, this compass will guide each and every employee without fail. This film visualizes the thoughts and intentions Shiseido has put into it.