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[Gyoza no Okoku] TV Commercial "The Kingdom Appears" Edition

2014

00:00:30
[Gyoza no Okoku] TV Commercial "The Kingdom Appears" Edition
Director: KOO-KI
Brand commercial for Gyoza no Oukoku, the mail-order brand of Sowa Shokuhin Kogyo, headquartered in Kumamoto. From planning and direction to character design and CG production, the project was handled in-house, and its quality—created in collaboration with overseas creators—became a nationwide topic of conversation, far exceeding the boundaries of a local commercial. 第37回テリー賞　[Art Direction Silver]
第37回テリー賞　[Use of Animation Bronze]
VFX-JAPANアワード2015　[CM・プロモーションビデオ部門優秀賞]

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KOO-KI Co.,Ltd. Director

Other Works by KOO-KI /空気株式会社（KOO-KI Co.,Ltd.）

UHA Gummy Supplement "Kento AI ~Ceramide~" Version - 映像作家: kooki
3DCGAnimationTV-CM

UHA Gummy Supplement "Kento AI ~Ceramide~" Version

2026
00:00:31
KOO-KI’s Toichi Shirakawa directed and produced this commercial for UHA Gummy Supplement. The music is an arranged recording of Kocchi no Kento’s hit song “Hai Yorokonde,” created specifically for this commercial. The illustrations are newly drawn by Oshushi Muromuki. To achieve a subliminal effect, the production was designed so that the product package appears in every cut. To present it without being intrusive, the team added touches such as well-timed coordination with the music, a pleasing sense of progression, and small playful elements (the gummy pieces) to keep it engaging and prevent it from becoming dull.
GUNZE “Unreadable, GUNZE.” Calligraphy Edition - 映像作家: kooki
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GUNZE “Unreadable, GUNZE.” Calligraphy Edition

2026
00:00:16
A web commercial produced as part of GUNZE Limited’s 130th anniversary project, marking the company’s 130th year in August 2026. Taking advantage of the fact that some younger viewers may not even be able to read the company name “GUNZE,” the film vividly brings the catchphrase “Unreadable, GUNZE.” to life. The concept was developed by a team centered on KOO-KI’s younger staff, who themselves are among those on the “unreadable” side. KOO-KI’s Tatsushi Yuu, known for his wide range of directing styles, transformed their wildly free-spirited ideas into an entertaining visual piece. In addition to the “Calligraphy” version, the web commercial also includes a “Vision Test” version.
Asahi Solar “East — The Power of the Sun, Blue Sky” Edition - 映像作家: kooki
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Asahi Solar “East — The Power of the Sun, Blue Sky” Edition

2025〜
Directed and produced by KOO-KI’s Tatsuhiro Momen, this TV commercial was made for Asahi Solar, a pioneer in solar water heating systems. A sumo wrestler jumps off a roof and dives straight into a bathtub. A shot that would normally require an elaborate setup is rendered realistically yet in a humorous ukiyo-e style using generative AI. In addition to the “East — The Power of the Sun / Blue Sky” version, there is also the “West — Leave It to Us, Peace of Mind / Gold” version.

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Geek Pictures Produce Work - 映像作家: geekpictures
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Geek Pictures Produce Work

2020, 2021, 2022
Only Image
Web Movie “GEEK PICTURES × YUI KAMIJI / YUI KAMIJI ROAD TO PARIS 2024 / Ready,” (2022), TV Commercial / Web Movie “GMO Click Securities / GMO Click Securities Short Movie / New Life is … The Movie” (2022), TV Commercial “McDonald’s Japan / Yoru Mac Store Manager / Double Burger” (2022), Web Movie “Sakai Slash / sacai / sacai 2022 men’s Autumn & Winter collection, 2022 Pre Autumn collection” (2022), TV Commercial “SoftBank / SoftBank / Is 5G Doraemon? 5G Forecasting Drummy, Kanto” (2021), TV Commercial “Suntory Communications / BOSS / Alien Jones Orchestra” (2021), TV Commercial “UNIQLO / UNIQLO 2021 Fall/Winter / LifeWear Subway (MEN Jeans)” (2021), TV Commercial “Unilever Japan Customer Marketing / Lux Super Rich Shine / The one who encourages me is me.” (2021), Music Video “Universal Music / Tokyo Jihen Teaser Video / MUSIC” (2021), Music Video “Hiroji Miyamoto × Kazutoshi Sakurai organized by ap bank / Tokyo Concerto” (2021), Drama “Shita Jōkankei” (2021), Music Video “Yoshimoto Kogyo / Lady Gaga ‘Rain On Me with Ariana Grande’ Official Parody” (2020)
Revris – Øinearly_ - 映像作家: kazukitsurumi
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Revris – Øinearly_

2025
00:04:55
Music video submitted for the song submission event “VocaDuo2025.” I was responsible for the visuals. Using the optical property that “red disappears as water depth increases,” I translated it into imagery as a metaphor for loss and the fading of memory over time. By varying the lyric design in the poetry section depicting rapid submersion, and employing an overall fantastical color palette, I created a visually quiet yet strongly narrative composition, resulting in a work that appeals to the viewer’s imagination.